AppNexus Now Offering Viewable-Only Buying

As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-11-03 00:00:00 UTC ]
News tagged with: #buy ads #giving advertisers

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Laurence King Publishing offers Woolf essay early to bookshops

Laurence King Publishing is branching out with the first standalone volume of Virginia Woolf’s essay How Should One Read a Book? featuring a new introduction and afterword by author Sheila Heti. Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 10:27:44 UTC ]
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CJK Group Buys Quad's Kentucky Facility

The CJK Group has acquired the assets of Quad/Graphics’ Versailles, Ky., book manufacturing facility. Under the agreement, CJK bought the equipment and assumes the customer contracts at the facility. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-02 04:00:00 UTC ]
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Sceptre buys story of internment camp 'like no other'

Sceptre is set to publish non-fiction title The Island of Extraordinary Captives by Simon Parkin in 2022. Continue reading at The Bookseller

[ The Bookseller | 2020-06-29 20:07:03 UTC ]
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Boston private equity firm buys stock media company

This story first ran in DC Inno, a sister publication of the Boston Business Journal. Storyblocks, a digital content company in the Washington, D.C. area, has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the company’s launch as a stock video... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
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‘The Taste of Sugar’ offers a thrilling look at Puerto Rico’s history through the tale of one couple’s struggle to survive

Marisel Vera’s historical novel revisits the 1899 hurricane that decimated the island. Continue reading at The Washington Post

[ The Washington Post | 2020-06-22 11:06:04 UTC ]
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This Website Makes It Easier to Buy Anti-Racist Books From Black-owned Bookstores

In the weeks since the May 25 killing of George Floyd in Minneapolis, books about anti-racism have consistently topped bestseller lists. Many of these books have been purchased from the likes of Amazon and Barnes & Noble. To try and funnel some of these sales to Black-owned bookstores... Continue reading at AdWeek

[ AdWeek | 2020-06-19 21:16:38 UTC ]
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Gehrig’s ghostwritten newspaper columns offer bromides from baseball great

Author Alan Gaff unearthed a series of articles and shaped them into “The Lost Memoir.” Continue reading at The Washington Post

[ The Washington Post | 2020-06-19 12:00:00 UTC ]
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Black & White buys Andrew Cotter's dog story

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[ The Bookseller | 2020-06-18 15:40:35 UTC ]
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Raising a boy in 2020 is tough. Three new books aimed at fathers offer some guidance.

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[ The Washington Post | 2020-06-18 12:00:00 UTC ]
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Knopf Buys New Ishiguro Novel

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[ Publishers Weekly | 2020-06-16 04:00:00 UTC ]
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William Collins buys Carney's 'inspiring' book on value

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[ The Bookseller | 2020-06-10 02:21:59 UTC ]
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Black-Owned Bookstore Offers “Ally Box” Book Subscription: Critical Linking, June 5, 2020

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2020-06-05 10:30:41 UTC ]
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Libraries Offer Access to Graphic Novels in Pandemic

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[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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ALA Offers Members Free, or Reduced Registration for 2020 Annual Conference

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[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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S&S Offers New Program for Indie Booksellers

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[ Publishers Weekly | 2020-06-03 04:00:00 UTC ]
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5 Audiobook Story Collections Offering Quick Literary Escape

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[ Literrary Hub | 2020-06-02 08:48:22 UTC ]
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What to buy your dad who's hopelessly low-tech

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[ Engadget | 2020-06-01 12:00:20 UTC ]
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[ The Bookseller | 2020-05-28 18:10:41 UTC ]
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[ The Bookseller | 2020-05-27 04:47:23 UTC ]
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