As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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Kate Hewson, editorial director at John Murray imprint Two Roads, has acquired UK and Commonwealth rights in comedian Laura Lexx’s imaginary diary of life about being married to Liverpool FC manager Jürgen Klopp, Klopp Actually. Continue reading at The Bookseller
[ The Bookseller | 2020-05-11 01:20:18 UTC ]
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Independent publisher Hashtag Press will publish Jess Impiazzi's memoir Silver Linings. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 17:36:02 UTC ]
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Quadrille will publish food and travel book Red Sands by writer and journalist Caroline Eden. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 01:01:12 UTC ]
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Elliott Advisors, owner of Waterstones and Barnes & Noble, has bought Wordery, the online bookselling division of U.K. wholesaler Bertrams. Aurelius, which owns Bertrams, said it was "reviewing its strategic options" for the wholesaler. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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For Hollywood fanatics, Kilmer drops plenty of names and behind-the-scenes tidbits. Continue reading at The Washington Post
[ The Washington Post | 2020-04-25 13:00:00 UTC ]
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Hodder Education is offering students nearly £1m worth of online learning resources, following the closure of schools owing to coronavirus. Continue reading at The Bookseller
[ The Bookseller | 2020-04-24 09:40:04 UTC ]
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The Covid-19 outbreak is altering what books consumers buy and where they buy them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Vivendi, parent company of French publisher Editis, has acquired 10.6% of Lagardère. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 10:26:48 UTC ]
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David Vigliano has bought back the assets of his eponymous literary agency from Y Entertainment Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
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Taylor & Francis owner Informa says it expects to raise £1bn through its emergency share offer, adding that its placement yesterday (16th April) was oversubscribed within two hours. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 00:30:53 UTC ]
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Even when shuttered by the coronavirus pandemic, libraries are coming up with creative ways to serve their communities. On March 16, the El Dorado County Library in California closed its doors to patrons after a state-wide stay-at-home order. But that hasn’t stopped the library, which serves... Continue reading at Fast Company
[ Fast Company | 2020-04-15 07:00:32 UTC ]
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Hachette UK has set up a new website to offer NHS workers across the country free e-books to thank them for their dedication during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 14:51:17 UTC ]
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San Francisco's City Lights raised nearly half a million dollars on GoFundMe. The money was necessary to cover short term costs and buy time to form a viable strategic and succession plan for the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-14 04:00:00 UTC ]
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London Book Fair organiser Reed Exhibitions has faced criticism after offering just 60% of fees back to some participating publishers and agents following this year's cancelled event. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 00:06:03 UTC ]
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Rough Guides is offering a free e-book to customers during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 05:10:16 UTC ]
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The National Endowment for the Arts is now taking applications for $75 million in grants to nonprofit arts organizations to combat job losses related to Covid-19. Grants are fixed at $50,000 for individual nonprofits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-09 04:00:00 UTC ]
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Egmont has snapped up world rights to a picture book of Matt Lucas' coronavirus version of his charity comedy single, "Thank You, Baked Potato", with proceeds for the book going to his #FeedNHS campaign. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 11:15:05 UTC ]
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The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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HarperCollins imprint Avon is to publish Clare Marchant's debut The Secrets of Saffron Hall. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 00:16:57 UTC ]
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The Reading Agency, Libraries Connected, Arts Council England and ASCEL have confirmed they will not be able to deliver the Summer Reading Challenge in its usual physical format this year. However, they have said a "high-quality digital offer" is in the pipeline. Continue reading at The Bookseller
[ The Bookseller | 2020-04-02 12:08:57 UTC ]
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