As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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Ebury Press will publish The Missing Cryptoqueen by Jamie Bartlett, based on his BBC podcast of the same name. Continue reading at The Bookseller
[ The Bookseller | 2020-08-11 01:13:49 UTC ]
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Faliveno is an excellent essayist, expertly braiding seemingly disparate threads into engrossing tales. Continue reading at The Washington Post
[ The Washington Post | 2020-08-10 16:47:00 UTC ]
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Lake Union, an imprint of Amazon Publishing, has struck a two-book deal with Katherine Slee. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 21:35:25 UTC ]
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The IPG is to provide members of the Singapore Book Publishers Association with the use of the Skills Hub, as part of a new licensing agreement. Continue reading at The Bookseller
[ The Bookseller | 2020-07-22 17:07:54 UTC ]
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Mark Dawson’s purchase pushed his thriller The Cleaner up the Sunday Times chart, but the sales monitor Nielsen has now revised its figuresAuthor Mark Dawson has lost his Top 10 position in the Sunday Times bestseller charts for his thriller The Cleaner after revealing that he bought 400 copies... Continue reading at The Guardian
[ The Guardian | 2020-07-22 11:24:02 UTC ]
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A new study of the book market in Spain shows consumers are reading more during the pandemic lockdown, buying more books online, and still prefer print over digital. The post Spain’s Book Market: 40 Percent More Online Buying During Lockdown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
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HarperNonFiction has signed a book of illustrations by artist and former NHS doctor Amber Fossey, whose Instagram posts are followed by 18,000 fans. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 05:14:13 UTC ]
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Fourth Estate has bought journalist Lorraine Candy's first book, a “candid, helpful and hilarious” guide to the many unexpected challenges of mothering teenage girls. Continue reading at The Bookseller
[ The Bookseller | 2020-07-16 16:51:35 UTC ]
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Hedge fund Chatham Asset Management said it plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News
[ ABC News | 2020-07-12 18:42:02 UTC ]
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Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News
[ ABC News | 2020-07-12 18:20:00 UTC ]
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Sony Pictures has bought the film rights to Kevin Kwan's new novel Sex and Vanity (Hutchinson). Continue reading at The Bookseller
[ The Bookseller | 2020-07-12 16:38:32 UTC ]
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MJH Life Sciences, the New Jersey-based medical publisher that expanded dramatically last year in a $100 million acquisition of the former UBM Life Sciences portfolio from Informa plc, announced another purchase on Thursday: Pharmaceutical Commerce, a trade magazine and digital outlet serving... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-09 18:18:12 UTC ]
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Paying close attention to market trends is key to buying new books in a pandemic, speakers at a conference co-hosted by The Midwest Indie Booksellers Association and Great Lakes Indie Booksellers Association said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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Laurence King Publishing is branching out with the first standalone volume of Virginia Woolf’s essay How Should One Read a Book? featuring a new introduction and afterword by author Sheila Heti. Continue reading at The Bookseller
[ The Bookseller | 2020-07-06 10:27:44 UTC ]
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The CJK Group has acquired the assets of Quad/Graphics’ Versailles, Ky., book manufacturing facility. Under the agreement, CJK bought the equipment and assumes the customer contracts at the facility. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-02 04:00:00 UTC ]
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Sceptre is set to publish non-fiction title The Island of Extraordinary Captives by Simon Parkin in 2022. Continue reading at The Bookseller
[ The Bookseller | 2020-06-29 20:07:03 UTC ]
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This story first ran in DC Inno, a sister publication of the Boston Business Journal. Storyblocks, a digital content company in the Washington, D.C. area, has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the company’s launch as a stock video... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
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Marisel Vera’s historical novel revisits the 1899 hurricane that decimated the island. Continue reading at The Washington Post
[ The Washington Post | 2020-06-22 11:06:04 UTC ]
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In the weeks since the May 25 killing of George Floyd in Minneapolis, books about anti-racism have consistently topped bestseller lists. Many of these books have been purchased from the likes of Amazon and Barnes & Noble. To try and funnel some of these sales to Black-owned bookstores... Continue reading at AdWeek
[ AdWeek | 2020-06-19 21:16:38 UTC ]
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Author Alan Gaff unearthed a series of articles and shaped them into “The Lost Memoir.” Continue reading at The Washington Post
[ The Washington Post | 2020-06-19 12:00:00 UTC ]
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