As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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Bloomsbury is to publish fashion designer and entrepreneur Anya Hindmarch's guide to modern living, If In Doubt, Wash Your Hair. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 22:23:11 UTC ]
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Modern life has multiplied our conundrums. Susan Liautaud’s “The Power of Ethics” tries to help. Continue reading at The Washington Post
[ The Washington Post | 2021-01-08 06:00:00 UTC ]
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In a free 50-page report released this week, three veteran publishing and digital media consultants offer a postmortem on 2020 and a glimpse at what the future holds for publishers, booksellers, libraries and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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Wiley has moved further into Open Access (OA) with the $298m (£219m) acquisition of London-based scientific research publisher Hindawi. Continue reading at The Bookseller
[ The Bookseller | 2021-01-06 07:51:01 UTC ]
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John Wiley has expanded its presence in the open access field with the acquisition of Hindawi, a London-based scientific research publisher of more than 200 peer-reviewed scientific, technical, and medical journals. Wiley paid $298 million for Hindawi, which had 2020 revenue of $40 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-06 05:00:00 UTC ]
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Want a Little Free Library or lending library for your home? Here are 17 awesome Little Free Libraries to buy right now. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2020-12-23 11:32:00 UTC ]
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Quercus is launching a one-month internship programme in collaboration with the MA Black British Literature at Goldsmiths, University of London, co-founded by Professor Joan Anim-Addo and Dr Deirdre Osborne. Continue reading at The Bookseller
[ The Bookseller | 2020-12-10 05:30:33 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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The potential deal would be a breakthrough moment in the library e-book market as Amazon currently does not make its digital content available to libraries. It would also be a major coup for the Digital Public Library of America's upstart e-book platform and its SimplyE library reading app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-04 05:00:00 UTC ]
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The collective hopes to turn the Oxford home of the famed author into a center celebrating his works. Continue reading at The Huffington Post
[ The Huffington Post | 2020-12-02 20:54:10 UTC ]
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German media giant Bertelsmann says that its Penguin Random House division is buying rival Simon & Schuster Continue reading at ABC News
[ ABC News | 2020-11-25 20:24:15 UTC ]
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ViacomCBS agreed to sell the 96-year-old company in a deal that potentially creates a megapublisher. Continue reading at The New York Times
[ The New York Times | 2020-11-25 17:08:27 UTC ]
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German media firm, already owner of the giant Penguin Random House, says acquisition of another major publisher is ‘approvable’ within monopoly rulesGerman media group Bertelsmann is set to acquire publisher Simon & Schuster for $2.17bn, less than a year after it took control of Penguin... Continue reading at The Guardian
[ The Guardian | 2020-11-25 16:55:32 UTC ]
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Penguin Random House parent company Bertelsmann will acquire Simon & Schuster. If the sale is approved by regulators, the Big Five will become the the Big Four. The post Germany’s Bertelsmann To Buy Simon & Schuster for US$2.175 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-25 15:02:49 UTC ]
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Penguin Random House acquires Simon and Schuster, creating the largest megapublisher in the United States. Continue reading at Book Riot
[ Book Riot | 2020-11-25 15:00:18 UTC ]
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For book lovers, the announcement may feel like background noise, but the ramifications are huge. Continue reading at The Washington Post
[ The Washington Post | 2020-11-25 12:57:10 UTC ]
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PRH owner Bertelsmann is to buy Simon & Schuster from ViacomCBS for $2.2bn, it has been announced. Continue reading at The Bookseller
[ The Bookseller | 2020-11-25 12:40:42 UTC ]
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Magazine publisher says acquisition will strengthen its content and ecommerce offer. Continue reading at Media Week
[ Media Week | 2020-11-25 09:46:45 UTC ]
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Once they had digital media almost to themselves. Now, in a deal led by the BuzzFeed founder Jonah Peretti, two giants of the web plan to join forces to better compete in an increasingly crowded field. Continue reading at The New York Times
[ The New York Times | 2020-11-19 22:55:35 UTC ]
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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