As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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"What do libraries do?" You may be surprised by these seven basic services your public library offers for free, including job search help. Continue reading at Book Riot
[ Book Riot | 2021-03-01 11:30:00 UTC ]
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Chancellor Rishi Sunak will offer shops in England grants of up to £6,000 to help them start trading again in this week's Budget and may also be planning a tax on online retail. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 15:29:53 UTC ]
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Cornerstone imprint Arrow has acquired Sophie Cousens' second novel Just Haven’t Met You Yet, a "high-concept love story" about a hopeless romantic. Continue reading at The Bookseller
[ The Bookseller | 2021-02-15 16:40:25 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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A great idea! Marshall University students in Bret Masters’s building technology class are currently building bookshelves to install Little Free Libraries in Yeager and Huntington Tri-State Airports. The idea for the project was originated by Kelli Johnson, associate librarian at Marshall, when... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-02 18:12:16 UTC ]
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“Bride of the Sea” places a cast of compelling characters in a sweeping plot that spans continents and decades. Continue reading at The Washington Post
[ The Washington Post | 2021-02-02 13:00:00 UTC ]
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Firebrand Technologies has been acquired by Media Do International, the U.S. subsidiary of Tokyo-based Media Do Ltd., a major e-book distributor. Firebrand founder Fran Toolan will remain CEO for at least the next three years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Turner Publishing Company has acquired Los Angeles-based Prospect Park Books. The purchase adds more than 100 titles to Turner's backlist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-01 05:00:00 UTC ]
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Hardin’s case study of Flint is expressed in a more personal and poetic way than a rigorous investigation could. Continue reading at The Washington Post
[ The Washington Post | 2021-01-21 13:00:00 UTC ]
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New books by Lisa Gardner, Lee Goldberg, Abigail Dean, Paraic O’Donnell and Kwei Quartey Continue reading at The Washington Post
[ The Washington Post | 2021-01-15 15:00:00 UTC ]
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Bloomsbury is to publish fashion designer and entrepreneur Anya Hindmarch's guide to modern living, If In Doubt, Wash Your Hair. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 22:23:11 UTC ]
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Modern life has multiplied our conundrums. Susan Liautaud’s “The Power of Ethics” tries to help. Continue reading at The Washington Post
[ The Washington Post | 2021-01-08 06:00:00 UTC ]
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In a free 50-page report released this week, three veteran publishing and digital media consultants offer a postmortem on 2020 and a glimpse at what the future holds for publishers, booksellers, libraries and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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Wiley has moved further into Open Access (OA) with the $298m (£219m) acquisition of London-based scientific research publisher Hindawi. Continue reading at The Bookseller
[ The Bookseller | 2021-01-06 07:51:01 UTC ]
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John Wiley has expanded its presence in the open access field with the acquisition of Hindawi, a London-based scientific research publisher of more than 200 peer-reviewed scientific, technical, and medical journals. Wiley paid $298 million for Hindawi, which had 2020 revenue of $40 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-06 05:00:00 UTC ]
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Want a Little Free Library or lending library for your home? Here are 17 awesome Little Free Libraries to buy right now. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2020-12-23 11:32:00 UTC ]
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Quercus is launching a one-month internship programme in collaboration with the MA Black British Literature at Goldsmiths, University of London, co-founded by Professor Joan Anim-Addo and Dr Deirdre Osborne. Continue reading at The Bookseller
[ The Bookseller | 2020-12-10 05:30:33 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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The potential deal would be a breakthrough moment in the library e-book market as Amazon currently does not make its digital content available to libraries. It would also be a major coup for the Digital Public Library of America's upstart e-book platform and its SimplyE library reading app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-04 05:00:00 UTC ]
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