As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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Transworld has acquired four more novels from Trisha Ashley, who has been with the publisher since 2016. Continue reading at The Bookseller
[ The Bookseller | 2020-10-08 06:34:02 UTC ]
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Vroman's Bookstore is just one of many independent bookstores in danger of closing as a result of the pandemic. It's not too late to save them. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-10-05 10:00:03 UTC ]
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During a recent webinar, executives from Baker & Taylor and parent company Follett described how the school and library market has changed in the wake of the Covid-19 crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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K-Ming Chang’s debut novel tells the stories of three generations of Taiwanese women through the beasts, both real and mythical, they encounter. Continue reading at The New York Times
[ The New York Times | 2020-09-29 09:00:07 UTC ]
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Hodder has acquired audio rights in Professor Olivette Otele’s history of Africans in Europe, African Europeans. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 01:56:39 UTC ]
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John Murray Press will publish Ilona Bannister's debut novel When I Ran Away on its Two Roads imprint. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 10:28:24 UTC ]
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The London Library has started offering e-book loans to its members for the first time in a partnership with OverDrive. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 00:23:57 UTC ]
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As the national library of the United Kingdom, the British Library’s mission is to make our intellectual heritage accessible to everyone, for research, inspiration and enjoyment. This means making our own buildings and online offers engaging for everyone, as well as working in partnership... Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 13:05:14 UTC ]
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The private equity firm Atlas Holdings, with the support of a creditor group, has agreed to acquire LSC Communications in a deal that is expected to close before the end of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-15 04:00:00 UTC ]
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“The Discomfort of Evening,” by Marieke Lucas Rijneveld, winner of this year’s International Book Prize, is about strictly religious dairy farmers mourning a son’s death. Continue reading at The New York Times
[ The New York Times | 2020-09-08 16:16:33 UTC ]
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ViacomCBS is expected to reactivate the sale process for Simon & Schuster this month, and Bertelsmann's chief says he's interested. The post Report: Germany’s Bertelsmann Interested in Buying Simon & Schuster appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-02 18:34:05 UTC ]
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A decade ago, you’d be hard-pressed to find a laptop weighing less than three pounds with a profile slimmer than a paperback book. Now every manufacturer has at least one, making even some of the most jaded tech reviewers exclaim “how did they do thi... Continue reading at Engadget
[ Engadget | 2020-09-02 13:30:08 UTC ]
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Laurence King Publishing, the original publisher of adult coloring book queen Johanna Basford, has been acquired by fellow U.K.-based publisher Hachette UK in a deal signed August 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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Hachette UK has bought arts and gifts specialist Laurence King Publishing for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 17:19:46 UTC ]
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Third-party sellers selling "new condition" books will be able to bid for Amazon's buy button in the UK from January 2021, the retail giant has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 16:41:34 UTC ]
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After publishing the first instalment in Alex Pheby's Mordew trilogy earlier this month, Galley Beggar has announced it has secured the next two books in the fantasy series. Continue reading at The Bookseller
[ The Bookseller | 2020-08-25 23:32:01 UTC ]
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“Alone Together,” edited by Jennifer Haupt, is a timely gift for the quarantined reader. Continue reading at The Washington Post
[ The Washington Post | 2020-08-20 12:09:09 UTC ]
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Farrago, Duckworth's fiction imprint, has acquired Lee Farnsworth’s debut novel Odd Bird. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 02:58:12 UTC ]
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HarperCollins imprint Thorsons has scooped a new book from Rhonda Byrne, author of global phenomenon The Secret. Continue reading at The Bookseller
[ The Bookseller | 2020-08-16 21:08:19 UTC ]
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Warner Bros TV has acquired TV rights to Diane Cook's Booker-longlisted novel The New Wilderness, published this week by Oneworld. Continue reading at The Bookseller
[ The Bookseller | 2020-08-13 05:38:11 UTC ]
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