As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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Quercus and Flatiron have bought Romy Hausmann’s debut thriller Dear Child, which has shifted over 175,000 copies in Germany and been sold in 12 territories. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 03:20:00 UTC ]
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WH Smith has announced it is to buy US indie travel retailer Marshall Retail Group (MRG) for $400m. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 21:24:24 UTC ]
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Kirty Topiwala, Hodder’s new head of non-fiction, has pre-empted a "revolutionary" book by Oxford psychologist Elaine Fox in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 16:55:47 UTC ]
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Liverpool indie Dead Ink has bought Cat Step, a novel by Alison Irvine, author of The Road is Red, in what publishing director Nathan Connolly called a "significant" acquisition. Continue reading at The Bookseller
[ The Bookseller | 2019-10-14 02:38:41 UTC ]
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Vesuvian Media Group, a books-to-film multimedia company, has acquired Black Spot Books, which has a growing list of adult and young adult titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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Allison & Busby has bought a Ghana-set crime series by US writer Kwei Quartey. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 12:05:09 UTC ]
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Virago has bought the “breathtaking” debut by Chia-Chia Lin about a grieving Taiwanese family living in Alaska. Continue reading at The Bookseller
[ The Bookseller | 2019-10-07 17:03:02 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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Headline Review has pre-empted world rights to the debut novel from Ruth Druart, with 11 international rights deals following for the "remarkable read". Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 05:26:17 UTC ]
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Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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Amazon is clearing out Kindles, and there are some deep discounts on some iPhone alternatives this weekend. Continue reading at Wired
[ Wired | 2019-09-21 11:00:00 UTC ]
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Headline Home has bought a book on the "orgasm gap" from psychosexologist Dr Karen Gurney. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 17:04:25 UTC ]
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Science fiction writing often serves as a thought experiment that explores shared and hidden beliefs whose material and political reverberations lie further in the future. Continue reading at The Conversation
[ The Conversation | 2019-09-16 11:39:25 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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After years as an Amazon affiliate, the African American Literature Book Club, an online portal dedicated to black books, literacy and a wide variety of book-related services, is severing most of its commercial ties to the online retailer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-12 04:00:00 UTC ]
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Medium may get Instapaper-like capabilities in the future if the company decides to roll out a feature it's currently testing. App researcher Jane Manchun Wong has discovered that the online publishing platform is testing a "Save to Medum" option aft... Continue reading at Engadget
[ Engadget | 2019-09-06 13:22:00 UTC ]
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The graphic novelist behind “Smile” and “Sisters” will be a featured author at the festival Saturday. Continue reading at The Washington Post
[ The Washington Post | 2019-08-27 16:19:28 UTC ]
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Because little fingers love shiny buttons: how to lock down your Kindle so kids don't buy all the books. And how to get your money back when they do. Continue reading at Book Riot
[ Book Riot | 2019-08-21 10:33:14 UTC ]
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Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
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Tupelo Hassman’s follow-up to “Girlchild” has a lighter touch and a more hopeful message. Continue reading at The Washington Post
[ The Washington Post | 2019-08-17 12:00:00 UTC ]
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