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"Birds fly South for the winter and North for the summer," has historically proven to be only slightly less reliable a maxim than the sun always rising in the East and setting in the West. Humanity has been fascinated by the comings and goings of our avian neighbors for millennia, but the why's... Continue reading at 'Engadget'
[ Engadget | 2023-04-02 14:30:53 UTC ]
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Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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#in-depth features
#subscriber lists
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#workflow challenges
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#balancing act
#ground rules
#promotional messaging
#rigorous eye
#pretty limited
#delayed gratification
#easy-to-digest showcase
#highly effective
#paid subscriber
Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with:
#sunday mornings
#in-depth features
#subscriber lists
#significant amount
#workflow challenges
#concerted effort
#balancing act
#ground rules
#promotional messaging
#rigorous eye
#pretty limited
#delayed gratification
#easy-to-digest showcase
#highly effective
#paid subscriber
Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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#digital media
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Benedicte Page explores the balancing act that education publishers have on their hands as they engage with the digital transition. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-06-08 00:00:00 UTC ]
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#education publishers
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The adage “think global, act local” is an increasingly apt description for the international publishing strategies of Hollywood film studios, television producers, and digital brand owners when it comes to licensing their content. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-03-23 00:00:00 UTC ]
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#balancing act