#balancing act

Publishing news tagged with #balancing act


Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue

Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
More news stories like this | News stories tagged with: #traditional publisher #digital media #digital economy—e-commerce #digital trends #divert revenue #channels diffuse #multi-touch path #finally recognizing #big picture #greater lifetime #cashback site #guide info #savvy buyers #tech specialist #sorts crowd #efficiency goals #balancing act


Disrupting class?

Benedicte Page explores the balancing act that education publishers have on their hands as they engage with the digital transition. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital transition #education publishers #balancing act


Licensing's New Balancing Act

The adage “think global, act local” is an increasingly apt description for the international publishing strategies of Hollywood film studios, television producers, and digital brand owners when it comes to licensing their content. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #balancing act