Licensing's New Balancing Act

The adage “think global, act local” is an increasingly apt description for the international publishing strategies of Hollywood film studios, television producers, and digital brand owners when it comes to licensing their content. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-03-23 00:00:00 UTC ]

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Licensing's New Balancing Act

The adage “think global, act local” is an increasingly apt description for the international publishing strategies of Hollywood film studios, television producers, and digital brand owners when it comes to licensing their content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-23 00:00:00 UTC ]
More news stories like this