AppNexus Now Offering Viewable-Only Buying

As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-11-03 00:00:00 UTC ]
News tagged with: #buy ads #giving advertisers

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[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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Avon buys Pattison's murder mystery debut

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[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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Rick Barnes is mulling UCLA's basketball coaching offer

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[ Los Angeles Times | 2019-04-09 00:00:00 UTC ]
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[ The Bookseller | 2019-04-09 00:00:00 UTC ]
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Jump! Buys Bearport Publishing

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[ Publishers Weekly | 2019-04-08 00:00:00 UTC ]
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The way we buy and sell branded content is broken. Here’s how to fix it

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[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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[ Publishers Weekly | 2019-04-04 00:00:00 UTC ]
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Microsoft Bounty Program offers larger rewards for bug hunters

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[ Betanews | 2019-04-04 00:00:00 UTC ]
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[ Betanews | 2019-04-03 00:00:00 UTC ]
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[ Publishers Weekly | 2019-04-02 00:00:00 UTC ]
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[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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[ Publishers Weekly | 2019-04-01 00:00:00 UTC ]
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[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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