As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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Usborne has acquired Tim Ellis’ debut novel, winner of the 2017 Joan Aiken Future Classics Prize, in a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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Atlantic Books has bought world rights to the first book by Labour MP Yvette Cooper, to be published in November 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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HarperCollins Ireland will publish My Brexit, a book by the anonymous writer of the @BorderIrish Twitter account, following a pre-emptive offer. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Hodder & Stoughton has snapped up cameraman Lindsay McCrae’s account of spending a year in the Antarctic filming emperor penguins for the hit BBC series "Dynasties". Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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Scholastic has acquired the UK and Commonwealth rights to The Switching Hour, a middle-grade novel about a creature that snatches children to eat their dreams, by debut author Damaris Young. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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Europa Editions has snapped up the latest collection of short stories by American writer Deborah Eisenberg. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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The Nashville-based publisher acquired B&H’s Fidelis Books imprint and appointed Gary Terashita as its associate publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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HarperCollins Children’s Books has acquired three books in a young fiction series by Lindsey Kelk, an author of adult novels and former children’s book editor. Continue reading at The Bookseller
[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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Hilde Lysiak filmed the encounter with an Arizona marshal, demanding to know what crime she was being accused ofIt sounds like something from children’s fiction: a 12-year-old intrepid journalist who fights off threats from the mob and local police to self-publish the truth about her local area... Continue reading at The Guardian
[ The Guardian | 2019-02-24 00:00:00 UTC ]
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Authors Judy Gelman and Vicki Levy Krupp have launched GalleyMatch, a matchmaking program that gets galleys into the hands of book clubs directly from publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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Strand Book Store’s owner made one last attempt to fend off the city’s request to designate the building as a landmark by instead offering to place a preservation easement on the storefront. A... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-02-21 00:00:00 UTC ]
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BookExpo and the American Booksellers Association have partnered on a program offering indie booksellers financial support to attend the annual book industry trade show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-14 00:00:00 UTC ]
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Gill Books has bought Irish indie publisher the Collins Press for an undisclosed sum after its owners announced their retirement following 30 years in the book trade. Continue reading at The Bookseller
[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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Black & White Publishing will publish its first fantasy novel, Crown of Feathers, by Canadian author Nicki Pau Preto under its Ink Road imprint. Continue reading at The Bookseller
[ The Bookseller | 2019-02-12 00:00:00 UTC ]
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Canongate will publish the next two books in Alan Parks’ Glasgow-set Harry McCoy crime series, likened by the publisher to a "Celtic Sopranos". Continue reading at The Bookseller
[ The Bookseller | 2019-02-12 00:00:00 UTC ]
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The National Organising Committee for Indonesia as Market Focus Country at the 2019 London Book Fair is offering grants of up to £5,000 to organisations in the UK for the purpose of staging activities or events that increase public knowledge of Indonesia via the creative sector. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has acquired Ready, Rabbit?, a picture book about overcoming social anxiety by Fiona Roberton. Continue reading at The Bookseller
[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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The French media giant adds the second-largest French-language publishing group to its portfolio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-08 00:00:00 UTC ]
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Simon & Schuster Children’s UK has bought two middle-grade titles from Michelle Harrison: a sequel to A Pinch of Magic and one as yet untitled novel. Continue reading at The Bookseller
[ The Bookseller | 2019-02-05 00:00:00 UTC ]
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Waterstones is to split its centralised buying functions into two roles, aimed at resolving the disconnect between what is ordered by the chain and what is then sold through. Continue reading at The Bookseller
[ The Bookseller | 2019-02-05 00:00:00 UTC ]
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