As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
News tagged with:
#buy ads
#giving advertisers
Whether an exhaustive new profile of Babe Ruth, the reflections of basketball great Bob Cousy, or a retrospective of the heyday of women’s bike racing, there’s plenty to choose from in this grab bag of books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#grab bag
HarperCollins imprint HQ has acquired world English language rights for a debut novel called Little White Lies by clinical psychologist Philippa East. Continue reading at The Bookseller
[ The Bookseller | 2019-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#white lies
Ebury's Virgin Books has acquired world rights in the first book by pop group Madness, to be published to celebrate the group’s 40th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virgin books
#40th anniversary
Legal bookseller and supplier Wildy & Sons, one of London’s oldest booksellers, established in 1830, has acquired Hammicks Legal Information Services from the John Smith Group. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
More news stories like this |
Eye Books imprint Lightning has acquired world English rights for the print edition of self-published book The Corner Shop in Cockleberry Bay by Nicola May. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published book
WH Smith has reported a “strong trading performance” for Christmas trading, with total sales up 6%. Continue reading at The Bookseller
[ The Bookseller | 2019-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wh smith
#christmas trading
#total sales
The Furet du Nord chain of bookshops in northern France has confirmed its takeover of the Decitre group, which it describes as its alter-ego in the south-east region of France. Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
More news stories like this |
Hachette Children’s Group has bought the UK rights to Slay by US debut author Brittney Morris, who was inspired to write after watching the Marvel blockbuster "Black Panther". Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#black panther
#hachette children
#uk rights
William Collins is to publish The Third Pillar: The Revival of Community in a Polarized World, about how capitalism is “failing our democracies”, by finance academic Raghuram Rajan. Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#william collins
A “number of offers” have been made to buy HMV after the retailer went into administration for a second time, KPMG has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2019-01-18 00:00:00 UTC ]
More news stories like this |
Winter moves among independent publishers: Nonfiction works are the focus in Europa Compass, and Chicago Review Press buys Oklahoma's Council Oak Books. The post Industry Notes: Europa Editions’ New Imprint; Chicago Press Buys Council Oak appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#europa editions
#independent publishers
#nonfiction works
The Portland Press Herald in Maine said it would bring back its local book reviews if the author and his followers brought in 100 new subscriptions. They brought in twice that. Continue reading at The New York Times
[ The New York Times | 2019-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bring back
New York's Drama Book Shop is taken over by the Hamilton creator and three of his collaborators. Continue reading at BBC News
[ BBC News | 2019-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york bookshop
Icon Books will publish “the little-known story” of Mossad’s top secret operation to smuggle Ethiopian Jews to Israel from behind enemy lines, Red Sea Spies, by BBC journalist Raffi Berg. Continue reading at The Bookseller
[ The Bookseller | 2019-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#true tale
#icon books
The CEO sets himself a personal challenge every new year. But after a bruising 12 months, what should he do next? When Mark Zuckerberg began his annual “personal challenges” in 2009, he set the bar pretty low: he dressed like an adult every day for a year. Subsequent challenges were squarely in... Continue reading at The Guardian
[ The Guardian | 2019-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#road trip
#fake news
#hate speech
4th Estate’s Jordan Mulligan has made his first acquisition, Scabby Queen, by Scottish author Kirstin Innes, billed as a “state-of-the-nation novel” about the silencing of women’s voices and the celebrity machine. Continue reading at The Bookseller
[ The Bookseller | 2018-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#4th estate
#jordan mulligan
HarperFiction is joining forces with the Comedy Women in Print Prize, with the publisher offering the winner a publishing contract and £5,000 advance. Continue reading at The Bookseller
[ The Bookseller | 2018-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing contract
#print prize
#joining forces
Bloomsbury has bought Benjamin Myers’ backlist titles from Bluemoose Books in support of the publication of his new novel The Offing. Continue reading at The Bookseller
[ The Bookseller | 2018-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#backlist titles
#bluemoose books
When a young intern at Microcosm Publishing asked its founder what she should read to complete her publishing education, he was stumped. Then he wrote the book she needed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing education
Vodafone Foundation, the telecommunications company's charitable arm, and Andersen Press are offering parents a free children’s book about using social media responsibly. Continue reading at The Bookseller
[ The Bookseller | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andersen press
#charitable arm