As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
News tagged with:
#buy ads
#giving advertisers
Welsh independent publisher Firefly Press has acquired the UK and Commonwealth rights to Wilde, a MG psychological thriller by Eloise Williams. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 14:37:35 UTC ]
More news stories like this | News stories tagged with:
#eloise williams
#independent publisher
The News Corp tabloid newspaper the Herald Sun is offering journalists a financial bonus of between $10 and $50 for Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-24 15:22:05 UTC ]
More news stories like this | News stories tagged with:
#herald sun
#offering journalists
#financial bonus
#news corp
Reporters to be financially rewarded if readers subscribe to site and reach certain number of page views The News Corp tabloid newspaper the Herald Sun is offering journalists a financial bonus of between $10 and $50 for driving digital subscriptions and traffic through their own stories.If... Continue reading at The Guardian
[ The Guardian | 2019-06-24 06:04:56 UTC ]
More news stories like this | News stories tagged with:
#page views
#herald sun
#offering journalists
#financial bonus
#news corp
Popular novels, technical tomes and self-published books are pirated and sold on Amazon. That may actually be helping the company extend its grip on the book business. Continue reading at The New York Times
[ The New York Times | 2019-06-23 21:06:40 UTC ]
More news stories like this | News stories tagged with:
#popular novels
#self-published books
#book business
#self-published book
#bookstore
Hodder imprint Sceptre has snapped up rights to the Dutch bestseller The Number Bias: How Numbers Lead and Mislead Us by econometrician and journalist Sanne Blauw. Continue reading at The Bookseller
[ The Bookseller | 2019-06-23 13:54:40 UTC ]
More news stories like this | News stories tagged with:
#hodder
Paramount Pictures has bought film rights to Adrian McKinty’s upcoming thriller The Chain (Orion) in a seven-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 09:51:26 UTC ]
More news stories like this | News stories tagged with:
#seven-figure deal
Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek
[ AdWeek | 2019-06-19 16:15:54 UTC ]
More news stories like this | News stories tagged with:
#ad buys
#instagram feed
#print media
Little Bookmates, a Mexican startup, offers a children's book lending and home delivery—an approach inspired by the sharing economy trend. The post A Book-Sharing Startup in Mexico: ‘Publishers Love Us Because We Buy Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-19 05:30:11 UTC ]
More news stories like this | News stories tagged with:
#buy books
#children's book
US distribution giant Readerlink LLC has missed the midnight deadline for a rival bid to Waterstones owner Elliott Advisors Ltd for Barnes & Noble, but could still propose a counter-offer. Continue reading at The Bookseller
[ The Bookseller | 2019-06-14 19:27:47 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
Private equity firm Apollo Global Management LLC is nearing deals to buy digital imaging companies Shutterfly Inc. and Snapfish. New York-based Apollo has made the highest offer for Shutterfly though the exact amount could not be learned, Reuters reported Monday, citing unnamed sources familiar... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-10 21:41:55 UTC ]
More news stories like this | News stories tagged with:
#$2 billion
#$900 million
Salesforce.com Inc., which makes America’s dominant sales-tracking software, agreed to buy Tableau Software Inc. in an all-stock deal valued at $15.3 billion that it said will help give customers more ways to analyze data. The takeover will mark Salesforce’s largest deal to date, according to... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 16:51:13 UTC ]
More news stories like this | News stories tagged with:
#product line
#common stock
#early trading
#goldman sachs
#—bloomberg news
In a seismic shift for the book trade, Elliott Advisors (UK) Limited have entered into a definitive agreement to acquire Barnes & Noble in an all-cash transaction valued at approximately $683m (£537m), including the assumption of debt. Continue reading at The Bookseller
[ The Bookseller | 2019-06-09 06:45:26 UTC ]
More news stories like this | News stories tagged with:
#seismic shift
#book trade
#definitive agreement
Penguin Random House is acquiring the book publishing assets of F+W Media, which include the Writer's Digest catalog. Communities to be auctioned separately June 13. The post Penguin Random House Buys F+W Media’s Books at Auction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-07 16:05:51 UTC ]
More news stories like this |
James Daunt will be chief of both chains after deal hailed as boost for real-world bookshopsThe hedge fund owner of the UK’s largest book chain, Waterstones, has bought Barnes & Noble, the biggest chain in the US, in a $683m (£537m) deal heralded as a boost in their battle to preserve... Continue reading at The Guardian
[ The Guardian | 2019-06-07 14:11:50 UTC ]
More news stories like this | News stories tagged with:
#uk arm
#waterstones boss
#james daunt
Elliott will pay some US$476 million for Barnes & Noble, having last year bought the UK's main chain Waterstones. James Daunt is to run both companies. The post Elliott Management Agrees to Buy Barnes & Noble, Daunt to Run Both B&N and Waterstones appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-07 12:22:03 UTC ]
More news stories like this | News stories tagged with:
#james daunt
#$476 million
#barnes noble
#year bought
Elliott Advisors, which bought the U.K. bookstore chain Waterstones in April 2018, has signed a definitive agreement to buy Barnes & Noble in a deal valued at about $683 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#buy bn
#elliott advisors
#definitive agreement
#deal valued
#$683 million
Uber is testing a helicopter service in the city, according to documents outlining the program obtained by Bloomberg. Passengers will be able to use the Uber app to book a flight through the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-06-06 11:02:42 UTC ]
More news stories like this |
“Harry Potter: A Journey Through Charms and Defence Against the Dark Arts” and “A Journey Through Potions and Herbology” are arriving in late June. Continue reading at The New York Times
[ The New York Times | 2019-05-31 18:46:34 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#late june
Amazon.com Inc. is interested in acquiring prepaid wireless phone service Boost Mobile from T-Mobile US Inc. and Sprint Corp., Reuters reported, citing people familiar with the matter. Amazon is considering buying Boost for an attached wholesale deal that would allow the buyer to use T-Mobile’s... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 17:33:29 UTC ]
More news stories like this | News stories tagged with:
#kindle e-readers
#download books
#pilot program
#online orders
#york state
#—bloomberg news
New BookNet Canada research indicates that consumers who borrow books from libraries also purchase more books per month than those who don't use libraries. The post Canadian Study: Library Patrons Tell Researchers They Buy More Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-29 03:14:45 UTC ]
More news stories like this | News stories tagged with:
#borrow books
#books appeared
#library patrons