Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading >> [ Source: Advertising Age | 2019-04-15 00:00:00 UTC ]
Open Road Integrated Media, a content company that delivers a variety of digital experiences for readers, recently announced a new strategic alliance with Ingram Content Group to expand consumer reach and boost how readers discover new books. Continue reading >> [ Source: Publishers Weekly | 2018-05-31 00:00:00 UTC ]
Retailers that trade in quickly produced, mass-market clothing have been running circles around iconic legacy brands like American Apparel, Abercrombie & Fitch, J. Crew and the Gap lately. Among the most prolific so-called fast-fashion brands is H&M. The Swedish retailer has mastered the... Continue reading >> [ Source: Digiday | 2015-06-22 00:00:00 UTC ]