Fast and furious: What legacy retailers can learn from H&M

Retailers that trade in quickly produced, mass-market clothing have been running circles around iconic legacy brands like American Apparel, Abercrombie & Fitch, J. Crew and the Gap lately. Among the most prolific so-called fast-fashion brands is H&M. The Swedish retailer has mastered the art and combined it with engaging social and digital experiences. With H&M Life, its digital content hub, it has become a premier fashion publisher. It partners with tastemakers like designer Alexander Lange on collections and Man Repeller's Leandra Medine on content. “Social channels aren’t an advertising medium," said Jason Goldberg, vp of strategy at Razorfish. "They use them to provide inspiration to their customers, get closer to them and use them to glean insights toward creating more relevant products in the future." The post Fast and furious: What legacy retailers can learn from H&M appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-22 00:00:00 UTC ]
News tagged with: #swedish retailer #digital experiences

Other Publishing stories related to: 'Fast and furious: What legacy retailers can learn from H&M'


Fast and furious: What legacy retailers can learn from H&M

Retailers that trade in quickly produced, mass-market clothing have been running circles around iconic legacy brands like American Apparel, Abercrombie & Fitch, J. Crew and the Gap lately. Among the most prolific so-called fast-fashion brands is H&M. The Swedish retailer has mastered the... Continue reading at Digiday

[ Digiday | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #swedish retailer #digital experiences


Russian Booksellers Say Online Retail Competition Is Gaining Fast

The share of online sales of books could be as high as 35 percent in the Russian market within five years, according to one executive. The post Russian Booksellers Say Online Retail Competition Is Gaining Fast appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-29 00:00:00 UTC ]
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Weekly E-Ranking: 2 Fast 2 Furious

Fire and Fury burned into the Weekly E-Book Ranking number one spot for a second week running, denying Kimberley Chambers her second ebook top spot. Continue reading at The Bookseller

[ The Bookseller | 2018-01-26 00:00:00 UTC ]
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China retail summit seeks to learn lessons from UK indies

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[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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The Changing Ecosystem of Learning: PW Talks to Macmillan Learning GM Susan Winslow

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[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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Bertelsmann buys e-learning company Relias Learning

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NY1 anchor focuses on learning new things to stay sharp onscreen

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In the face of online misinformation, these teens are learning how to sort fact from fiction

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[ CBC | 2024-04-15 08:00:00 UTC ]
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Fast-Growing Independent Publishers, 2024

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[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Comics Retailing

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Reviving Literary Legacies: When Women’s Stories Finally Get Told

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[ Publishers Weekly | 2024-02-29 04:00:00 UTC ]
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U.K. Publishing Spotlight: Usborne Builds on Its Founder's Legacy

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PubWest Highlights Nontraditional Retail Success, Addresses A.I.

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[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Brands Thrive on Consistency. Retailers Need Something Else

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[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Parable Survey Finds Sales at Christian Retailers Rose 8% in 2023

Sales at the more than 200 Christian retailers who took part in the Parable Group's annual survey rose 8% over 2022. Gifts, adult books, and Bibles remained the most popular categories for the stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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What can we learn from Netflix’s biggest viewership data reveal ever?

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Hogwarts Legacy is finally available for the Switch

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[ Engadget | 2023-11-14 19:21:59 UTC ]
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Higher Learning

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[ Publishers Weekly | 2023-11-13 05:00:00 UTC ]
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