Join us in New York this Wednesday and Thursday for Ad Age Next, a new event where top marketers and innovators such as Procter & Gamble, Amazon, Wayfair, Google, Walmart, The Washington Post, Burger King, Twitter, Bloomberg and Headliner Labs will explore AI, chatbots, voice marketing, rapid-fire creative iteration, next-level ad blocking, VR and even the way we see the future.Buying a car keeps going the way of Netflix, as more automakers and dealers adopt subscription-based purchase models that give buyers access to multiple models for a fixed monthly rate.Cadillac, which launched its Book By Cadillac program in New York in January, announced Monday it's expanding the service to Los Angeles and Dallas. Monthly memberships run for $1,800 plus a $500 sign-up fee, and cover registration, taxes, insurance and maintenance. Volvo and Porsche this fall launched their own subscription services. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-14 00:00:00 UTC ]
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Join us in New York this Wednesday and Thursday for Ad Age Next, a new event where top marketers and innovators such as Procter & Gamble, Amazon, Wayfair, Google, Walmart, The Washington Post, Burger King, Twitter, Bloomberg and Headliner Labs will explore AI, chatbots, voice marketing,... Continue reading at Advertising Age
[ Advertising Age | 2017-11-14 00:00:00 UTC ]
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#subscription services
The Athletic, which quickly came to prominence for publishing exclusive reporting and high-quality sports journalism, is getting a new owner. As first reported by The Information, The New York Times has agreed to buy the subscription-based digital media company for $550 million. The deal is... Continue reading at Engadget
[ Engadget | 2022-01-06 17:05:15 UTC ]
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#daily news
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Acquisition of 2016 startup and its 1.2 million subscribers puts newspaper on target for 10 million paid subscriptions The New York Times has agreed to buy subscription-based sports site the Athletic for $550m (£400m) in cash, as the 170-year-old newspaper adds more digital content to grab... Continue reading at The Guardian
[ The Guardian | 2022-01-06 23:27:19 UTC ]
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#digital content
Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
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Missing the recommendations of your favorite independent booksellers? Let a bookseller choose your next read through these subscription boxes. Continue reading at Book Riot
[ Book Riot | 2020-12-02 11:38:00 UTC ]
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Today’s Jewish child will find a bonanza of titles in upcoming months with stories of celebration, adventure, history, and mystery that highlight Jewish values. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as "Netflix for magazines"that lets users subscribe to more than 200 titles for $9.99 a month.Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple's efforts in online... Continue reading at Advertising Age
[ Advertising Age | 2018-03-12 00:00:00 UTC ]
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More details emerged Thursday on the subscription-based news product announced by Facebook head of news partnerships Campbell Brown earlier this month. Brown said at the Digital Publishing Innovation Summit in New York earlier this month that the social network would begin testing a... Continue reading at AdWeek
[ AdWeek | 2017-07-28 00:00:00 UTC ]
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#facebook head
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A paywall is coming to Facebook, much to the delight of publishers. Head of news partnerships Campbell Brown made the announcement at the Digital Publishing Innovation Summit in New York Tuesday, as reported by Leon Lazaroff of TheStreet. Her announcement comes just over one week after several... Continue reading at AdWeek
[ AdWeek | 2017-07-19 00:00:00 UTC ]
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#prominent publishers
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Scottish publisher GW Publishing Ltd has been sold to West Lothian-based publisher, wholesaler and distributor Lomond Books Ltd for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2017-05-09 00:00:00 UTC ]
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Since digital publishing is perfect for serializing fiction almost as fast as authors can finish their latest installment, it makes sense that Christian publishers exploring that developing space are also making things up as they go along. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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In what could be the biggest variation on crowdfunding, San Francisco Patreon has raised $2.1 million in funding for its subscription-based system. Patreon allows fans to pledge recurring payments to a creator rather than provide one-off support to a single project. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 10:20 Weidenfeld & Nicolson has acquired a collection of stories by Nathan Englander, one of the New Yorker's "20 Writers for the 21st Century", whose previous works have been published by Faber. Editorial director Arzu... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday
[ Digiday | 2021-09-13 04:05:00 UTC ]
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Ruling by advertising watchdog could have knock on effect on other electric car advertisingThe car company BMW has been censured by the UK’s advertising watchdog for claiming an electric car equipped with a small petrol engine was “clean” and “zero emissions”, in a ruling that could have a... Continue reading at The Guardian
[ The Guardian | 2017-12-06 00:00:00 UTC ]
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#electric vehicles
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Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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PRH's acquisition will expand the international reach of merchandiser Out of Print. And Bertelsmann Education Group expands with WhiteCloud Analytics. The post Acquisition Notes: PRH Buys Out of Print; Germany’s Bertelsmann Buys WhiteCloud appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-08 00:00:00 UTC ]
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The gang is getting back together for a fourth Bridget Jones movie, Reese picks a five-year-old book for April, and more news. Continue reading at Book Riot
[ Book Riot | 2024-04-10 14:34:30 UTC ]
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Audio shared with the New York Times appears to record executives discussing purchase of the US books giant to feed into its large language modelsStaff at technology company Meta discussed buying publishing house Simon & Schuster last year in order to procure books to train the company’s... Continue reading at The Guardian
[ The Guardian | 2024-04-09 15:36:14 UTC ]
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The latest novels by Leif Enger, Abby Jimenez, and Claire Lombardo are among this month's picks by the nation's biggest book clubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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