Advertising has traditionally been one of two types: interruptive, like TV and radio, and in-content, like newspaper or most digital. Digital has been driven by in-content, but because of voice search, much of digital's paradigm may be forced to become interruptive. This could mean a massive... Continue reading >> [ Source: Advertising Age | 2017-08-30 00:00:00 UTC ]
The narrative about legacy print and TV brands is that their legacy processes and businesses would make it hard for them to adjust to the Web, which has been dominated by smaller, more nimble upstarts. But many of these publishers have taken lessons from their startup successors, using the tools... Continue reading >> [ Source: Digiday | 2016-01-08 00:00:00 UTC ]
Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading >> [ Source: Media Week | 2011-08-24 00:00:00 UTC ]