Print Offers Big Rewards to Membership Models

This past year, The Costco Connection—the monthly print magazine that retail giant Costco produces for its $120-per-year Executive Members—increased its circulation to 13.2 million, making it the third-largest circulation magazine in the U.S. This had a clear impact on expenses, especially postage, and sent the Costco team off in search of renegotiated contracts with printers and other vendors to offset the higher costs. But for Costco, failing to increase print circulation was not an option. The magazine is too important as a member benefit; too many regular Costco members up their membership spending to the Executive level (twice the cost of the Gold Star-level membership) just to get the magazine, and too many of Costco's goods suppliers participate in the company’s co-op advertising programs to consider cutting back. And while, like other magazine publishers, Costco has tried to interest readers in switching to a digital format, publisher Sandy Torrey notes that only 750,000 members—a small slice of the total readership—have moved in that direction. Instead, she says, the company routinely gets mail from members begging them to keep the print magazine going. AARP finds itself in a similar situation. With a circulation of more than 23 million, AARP: The Magazine, published 10 times a year, boasts the largest circulation of any print magazine in the U.S. Though the association also offers a robust collection of digital vehicles, the age of its readers—by definition, all... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-09-14 00:00:00 UTC ]
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The latest bid to keep print relevant: Hearst offers print-to-digital targeting

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Samsung’s Galaxy Tab S8 line is going big with a new 14.6-inch Ultra model

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August Kicks Off with Big Gain in Print Unit Sales

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[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Life After Print: How 3 Magazines Are Navigating Their New Business Models

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Microsoft Bounty Program offers larger rewards for bug hunters

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Rough Guides to offer free ebook with printed copies

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This Big Facebook Critic Fears Tech’s Business Model

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HarperFiction joins up with Comedy Women in Print Prize to offer winner a contract

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Glamour's goodbye to print, DDB's big win and Facebook's ad issues: Wednesday Wake-Up Call

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