Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher Report.The 13-year-old sports site for millennial fans scaled up quickly on the back of a massive contributor network. Today Bleacher Report, which claims to reach 40 million readers on its site and app alone, creates all of its own content in-house. The publisher was early to the distributed model and as a result boasts 6.5 million followers on Twitter, nearly 7 million on Instagramnot counting an additional 8.5 million on House of Highlights, which it acquired in 2016and 8 million followers on Facebook. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
News tagged with:
#google play
#rss feed
#march madness
#sports fan
#bleacher report
Reviews editor Everett Jones recommends 'Names on the Land' by George Stewart which celebrates the history and diverse nature of place-naming in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
More news stories like this |
In an effort to shrink federal bureaucracy by cutting spending, President-elect Donald Trump and his administration reportedly intend to eliminate the National Endowments for the Humanities and the Arts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national endowments
Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business development
#horizon media
#real estate
#makes sense
Charting the importance of proper and timely metadata, Nielsen Book's twin studies from the US and UK markets may be motivational updates for publishers. The post Nielsen Book Releases New UK and US Metadata Reports appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen book
A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers weigh
#moment --
#media equation
#holding companies
#clients alike
#downward spiral
Mitchell Beazley, part of the Octopus Publishing Group, has acquired The Savvy Cook: easy food on a budget from 20-year-old blogger and Instagram star Izy Hossack. Continue reading at The Bookseller
[ The Bookseller | 2017-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mitchell beazley
Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audience network
#rolling stone
#wenner media
#billion people
#serving ads
In this week’s Slate Plus bonus segment, the Culture Gabfesters talked about their favorite podcasts, how their listening habits changed in 2016, and what kinds of books work well as audiobooks. They also get Steve to explain why he’s never developed a podcast-listening habit. This discussion... Continue reading at Slate
[ Slate | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bonus segment
Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#revenue stream
#online video
#people watching
#cat video
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2017-01-12 00:00:00 UTC ]
More news stories like this |
It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
On Tuesday evening, BuzzFeed chose to publish 35 pages of documents about President-elect Donald Trump. Those documents contain, as BuzzFeed reported, "memos written over a period of months, [including] specific, unverified and potentially unverifiable allegations of contact between Trump... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#political insiders
#news conference
#press conference
Insider, Business Insider’s lifestyle site, has spun off a dozen Facebook pages, including home, art, dessert, beauty -- and even cheese. "People will follow this page because they love cheese," Insider editor in chief Nicholas Carlson said. "And they know exactly what they’re going to get from... Continue reading at Digiday
[ Digiday | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#business insider
#lifestyle site
#multiple accounts
#ad revenue
Results filed at Companies House show that turnover at the Cengage Learning EMEA business for the year to end March 2016 rose 1.7% to £49m, up from £48.2m the previous year. However profit dropped from £4.2m to £3.8m. Continue reading at The Bookseller
[ The Bookseller | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#results filed
Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad format
#select publishers
#content creators
Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simply put
#clear message
#sponsored posts
#ad break
Monica Crowley, a conservative columnist and TV personality who was chosen by President-elect Trump for a high-ranking communications role at the National Security Council, departing Trump Tower in December. Continue reading at The New York Times
[ The New York Times | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trump pick
#monica crowley
#tv personality
Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age
[ Advertising Age | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#venture capital
#andreessen horowitz
#media companies
#make money
Waterstones, Blackwell’s, Stanfords and independent booksellers have all reported strong Christmas book sales, with titles such as Five on Brexit Island and the GCHQ Puzzle Book proving hits with customers. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent booksellers
#brexit island