Ad Lib podcast: Inside Bleacher Report's 'turf war, land grab'

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher Report.The 13-year-old sports site for millennial fans scaled up quickly on the back of a massive contributor network. Today Bleacher Report, which claims to reach 40 million readers on its site and app alone, creates all of its own content in-house. The publisher was early to the distributed model and as a result boasts 6.5 million followers on Twitter, nearly 7 million on Instagramnot counting an additional 8.5 million on House of Highlights, which it acquired in 2016and 8 million followers on Facebook. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-22 00:00:00 UTC ]
News tagged with: #google play #rss feed #march madness #sports fan #bleacher report

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English PEN reports 'challenging year'

English PEN has reported a deficit of close to £90,00 in its annual report for the year ending 31st March 2016, describing it as "a challenging year". Continue reading at The Bookseller

[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Eva Longoria Will Read You Your Favorite Book: It's Last Night's New Ads

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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Aldus Network Survey of European Book Fairs: A New Report

For publishing players looking to know more about entry points into some of Europe's book markets, Aldus' new brochure may be useful. The post Aldus Network Survey of European Book Fairs: A New Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-15 00:00:00 UTC ]
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What You Missed: Inside the 2016 Folio: Marketing Awards

Meet the sixteen teams bringing innovation and creativity to marketing in the magazine industry. The post What You Missed: Inside the 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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Flipboard Is Debuting a Swipeable 'Promoted Roundup' Ad That Looks Like Instagram Carousel

Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
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The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Small Press, Big Prize: Inside Brooklyn Arts Press

Brooklyn Arts Press is a one-man operation that, despite its scant resources, took home the National Book Award for Poetry this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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Black Friday damages high-street sales, report shows

Black Friday damages high street sales for weeks before the event, a report from KPMG has revealed. Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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iBooks Bestsellers: A Hit In 'No Man's Land'

David Baldacci's 'No Man's Land' pulls back up to the top of the iBooks bestseller list this week, sending James Patterson's 'Cross the Line' tumbling down to #4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-07 00:00:00 UTC ]
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Rights Report: Week of December 5, 2016

New deals for Erin Bowman, Joy McCullough, Atia Abawi, R.L. Stine, Marc Brown, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-06 00:00:00 UTC ]
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Netflix Launches Video Previews: How The Company Landed On Its Biggest Redesign Ever

The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing time. The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing... Continue reading at Fast Company

[ Fast Company | 2016-12-06 00:00:00 UTC ]
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Authors slam Libraries Ambition report as 'too little, too late'

Authors Val McDermid [pictured], Joanna Trollope and Francesca Simon have criticised the government's Ambition report for Public Libraries as "too little, too late". Continue reading at The Bookseller

[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek

[ AdWeek | 2016-12-03 00:00:00 UTC ]
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Libraries' Ambition report offers £4m fund but 'ignores the real issues'

The long-awaited Ambition report for Public Libraries has been published, urging local authorities to use libraries to deliver other public services such as health, with the help of a £4m dedicated fund. Continue reading at The Bookseller

[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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Inside Vladimir Nabokov and Edmund Wilson’s Epic Literary Feud

How bad sex writing and professional jealousy soured Nabokov and Wilson’s literary bromance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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Diversity in Translation, a New Report from Europe

As rights and licensing appear to offer the world publishing industry more and more potential in terms of revenue, the new Diversity Report 2016 explores what works. The post Diversity in Translation, a New Report from Europe appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-02 00:00:00 UTC ]
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BBC eyes vertical ads to boost mobile monetization

The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday

[ Digiday | 2016-12-01 00:00:00 UTC ]
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Delay to Libraries Taskforce report 'a disgrace'

Library campaigners have expressed their intense frustration at the continued non-appearance of the Libraries Taskforce's Ambition report on a national strategy for England's public libraries. Continue reading at The Bookseller

[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue

Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday

[ Digiday | 2016-11-28 00:00:00 UTC ]
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Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age

[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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