Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher Report.The 13-year-old sports site for millennial fans scaled up quickly on the back of a massive contributor network. Today Bleacher Report, which claims to reach 40 million readers on its site and app alone, creates all of its own content in-house. The publisher was early to the distributed model and as a result boasts 6.5 million followers on Twitter, nearly 7 million on Instagramnot counting an additional 8.5 million on House of Highlights, which it acquired in 2016and 8 million followers on Facebook. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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Amazon.com became one of the most valuable companies in the world by disrupting other people's businesses — first book stores, then retailers more generally and then large-scale data storage providers (and next maybe blimp operators). With its announcement this week of Chime, a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-02-16 00:00:00 UTC ]
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Less than 24 hours after the announcement that Philip Pullman is to release a new epic fantasy series entitled The Book of Dust, the first volume has shot to number one in Amazon's bestseller charts. Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
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HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age
[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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With new attention to diversity issues, Scholastic's sixth biennial survey adds an Australian edition, and looks extensively on reading aloud at home. The post Scholastic’s Kids & Family Reading Report: Insights From the US, UK, India and Australia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-03 00:00:00 UTC ]
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YouTube is spending millions of dollars to buy original content for YouTube Red. A year in, YouTube Red reportedly has 2.5 million subscribers, which means it has a long way to go. But don’t count out the site that’s become a global cultural force. This article is from the third issue of Pulse,... Continue reading at Digiday
[ Digiday | 2017-02-02 00:00:00 UTC ]
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Rough Guides has launched a new podcast series, The Rough Guide to Everywhere, sharing untold travel stories and featuring guests including Ruby Wax, Dervla Murphy and Meik Wiking in conversation. Continue reading at The Bookseller
[ The Bookseller | 2017-01-31 00:00:00 UTC ]
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The fake-news firehose is still flowing. A turbulent political climate in Europe with multiple elections running across countries means publishers, governments and trade bodies are collaborating to try and fight fake news. MPs in the U.K. have launched an investigation this week. In France,... Continue reading at Digiday
[ Digiday | 2017-01-31 00:00:00 UTC ]
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We chart the business of making books from manuscript to bookshop shelf and beyondThis week the books podcast takes a physical turn, shifting away from the intangible business of writing to consider the hunks of wood we haul around for our reading pleasure. With sales of printed books on the... Continue reading at The Guardian
[ The Guardian | 2017-01-28 00:00:00 UTC ]
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Audible has announced that 'Fantastic Beasts and Where to Find Them' by J.K. Rowling and narrated by Academy Award-winning actor Eddie Redmayne is now available as a digital audiobook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek
[ AdWeek | 2017-01-27 00:00:00 UTC ]
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Beginning this summer, magazines must be able to demonstrate "unique opens" of sponsored digital subscriptions and single-copy sales, not just deliveries. The post Updated: AAM Tweaks Digital Issue Reporting Guidelines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-27 00:00:00 UTC ]
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The 87 new members that joined ABA last year were spread across 32 states and the organization's growth is accelerating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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Scandinavian publishing giant Schibsted has been centralizing its 250-strong product team over the last year. Currently, the biggest challenge the product team faces it how to give readers the right information to make informed decisions but telling it in ways that feel more personal to readers.... Continue reading at Digiday
[ Digiday | 2017-01-26 00:00:00 UTC ]
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Children aged 9-16 spend as much time reading online as reading print materials, although the number of young people reading books, comics and magazines drops in the teenage years, according to a new report. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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Connie Glynn, the YouTuber behind the ‘Noodlerella’ channel, has signed a three-book deal with Penguin Random House (PRH Children’s). Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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Amazon has offered to drop the Most Favoured Nation clauses from its ebook contracts, following a European Commission investigation into the online retailer’s deals, it has been reported today. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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It's official: With Windows 10’s Insider Preview Build 15014 for PCs and phones, Microsoft’s officially opened its ebook store, adding some nifty disk- and power-management features, too. Strategically, the ebook wing of Microsoft's Store app is probably the most important for the company. But... Continue reading at PC World
[ PC World | 2017-01-20 00:00:00 UTC ]
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