Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few challenges to be aware of. Sponsored by vizrt. The post Why video is still the best investment for digital publishers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-02-20 00:00:00 UTC ]
News tagged with:
#video strategy
#digital publishers
Improving discovery and workflow efficiency are in the digital cards for publishers in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publishers
With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going... Continue reading at Digiday
[ Digiday | 2017-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#core team
#platforms appeared
#video content
Publishers are gearing up to produce hours of live video for Inauguration Day. This includes all-day live coverage from CBSN and The Washington Post, as well as a four-hour live virtual reality stream from the USA Today Network. Refinery29, meanwhile, is counter-programming the actual... Continue reading at Digiday
[ Digiday | 2017-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#live video
#produce hours
For a while, Facebook was obsessed with live video -- it even paid publishers to make sure there was a steady flow of professionally-shot streams on offer. However, Zuckerberg and company appear to be tempering their enthusiasm a little bit. Recode s... Continue reading at Engadget
[ Engadget | 2017-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#steady flow
Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cat video
#people watching
#online video
#revenue stream
Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#months ago
#post publishers
A sophisticated digital platform was missing from the world of cannabis publishing, so Derek Riedle and his wife decided to create one. Riedle is the CEO and founder of Civilized, a news and entertainment site that centers on cannabis culture. A "PR guy by training," Riedle worked in... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video capabilities
#generate revenue
#small group
#sweet spot
While most legacy media organizations have spent years integrating print and digital newsrooms and commercial teams, there are some who believe that there is a severe lack of understanding at the top in how to juggle the different requirements of a high-growth digital media business and a... Continue reading at Digiday
[ Digiday | 2016-12-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#severe lack
#commercial teams
#legacy publisher
#digital chief
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek
[ AdWeek | 2016-12-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital equivalent
#media agencies
#general manager
#anna bager
Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#advertising revenue
#video publishers
#weather channel
#tv show
#streaming platforms
#facebook appeared
Nick Coveney, Kings Road Publishing's head of digital and social media (part of Bonnier Publishing), is stepping down from his role. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nick coveney
#kings road
It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sponsored videos
#suggested videos
#revenue streams
#billion views
#long term
#chasing scale
Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dc entertainment
#harry potter
#warner bros
#tv studio
If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#longest line
#waiting list
#mobile apps
#mobile web
From Stockholm's internationally situated Bonnier with its history to the new Canelo from the UK and 10-year-old Wattpad, innovation is the quest at StoryDrive Asia in Singapore. The post At Singapore’s StoryDrive Asia: Proud Publishers, Digital Demands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#storydrive asia
Facebook has been paying media partners to produce a certain amount of live video content per month. Most of these deals run for 12 months. Partners are aware that Facebook, having already collected a lot of data around live video consumption, might stop funding content. This could spell trouble... Continue reading at Digiday
[ Digiday | 2016-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#surprising move
#multiple publishers
#live videos
Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#chasing scale
#making money
#video publishers
Trade publishers’ digital revenues have fallen by 19% in the first six months of the year, but print sales are holding strong, new figures from the Publishers Association have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers association
#print sales
#digital revenues
#trade publishers
#digital sales
When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video appeared
#social video
Leading US commentator asks: what if the entire industry made a business blunder by putting news up online for free while ignoring their print product? “What if”, asks Jack Shafer, “almost the entire newspaper industry got it wrong? What if, in the mad dash to put up editorial content on to the... Continue reading at The Guardian
[ The Guardian | 2016-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#subscription revenue
#overwhelming majority
#vast majority
#print editions
#publishers made
#editorial content
#print product