Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising are up across the board, with the exception of newspaper advertising, which fell slightly, according to the "Global Trust in Advertising and Brand Messages" report.TV ads earned the trust of 62% of consumers, which is up from 56% in 2007. (The percentages show the number of people who "completely" or "somewhat" trust ads.) While trust in newspaper advertising fell by two percentage points to 61%, it still outranks magazines (60%) and various forms of digital advertising, including social networks (48%). The good news for digital is that trust is rising. Trust in online banner ads, for instance, jumped to 42% of consumers from 26% in 2007. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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With a huge landmark for the Romantic poet William Wordsworth next year, a multimillion-pound refurb of his Lake District home is set to open—and it has fresh plans to re-engage with visitors. Continue reading at The Bookseller
[ The Bookseller | 2019-10-07 13:38:52 UTC ]
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The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
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When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 17:16:34 UTC ]
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The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-10 07:00:00 UTC ]
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Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
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Maggie Paxson describes a town’s legacy of aiding strangers, in World War II and today. Continue reading at The Washington Post
[ The Washington Post | 2019-08-23 12:36:20 UTC ]
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Publishing lecturer Adam Blades looks at how celebrity tastemakers are transforming what we read, and what this means for professional literary criticism. Continue reading at The Bookseller
[ The Bookseller | 2019-08-22 01:30:03 UTC ]
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Tope Folarin’s debut novel is all at once a search for identity, an immigrant story, and a bildungsroman. A Particular Kind of Black Man follows Tunde Akintola, a Nigerian American in a small town in Utah. Torn between the culture of his Nigerian parents, and the white Mormon culture of Utah,... Continue reading at Electric Literature
[ Electric Literature | 2019-08-21 11:00:12 UTC ]
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Scottish Book Trust has announced a new Bookbug Hero Award alongside its annual Learning Professional Award, with applications now open for both. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 09:24:00 UTC ]
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Rupert Murdoch’s Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018Revenue at the Australian mastheads run by Rupert Murdoch’s News Corp fell by 6% last year, and the company’s pay TV operation, Foxtel, has also been hit by falling... Continue reading at The Guardian
[ The Guardian | 2019-08-09 01:33:05 UTC ]
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A group of private foundations led by the J. Paul Getty Trust is set to purchase the complete photography archive of Johnson Publishing—which comprises some 983,000 photographs and 3.35 million unprocessed negatives from Ebony and Jet magazines dating back to 1948—after submitting a winning $30... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-25 17:18:02 UTC ]
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Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in... Continue reading at Fast Company
[ Fast Company | 2019-07-20 07:00:27 UTC ]
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Amazon is facing a European Commission (EC) anti-trust investigation into how it uses sensitive data from independent retailers who sell on its marketplace. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 20:36:53 UTC ]
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Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at Advertising Age
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
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SAMANTA SCHWEBLIN’S COLLECTION of short stories Mouthful of Birds opens bleakly: When she reaches the road, Felicity understands her fate. He has not waited for her, and, as if the past were a tangible thing, she thinks she can still see the weak reddish glow of the car’s taillights fading on... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-07-10 17:00:00 UTC ]
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A new book, “Anne Frank: The Collected Works,” includes previously unpublished letters Anne Frank wrote to her grandmother as the Nazis made their way across Europe. Continue reading at The Washington Post
[ The Washington Post | 2019-06-25 16:27:15 UTC ]
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UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 05:53:24 UTC ]
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