Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising are up across the board, with the exception of newspaper advertising, which fell slightly, according to the "Global Trust in Advertising and Brand Messages" report.TV ads earned the trust of 62% of consumers, which is up from 56% in 2007. (The percentages show the number of people who "completely" or "somewhat" trust ads.) While trust in newspaper advertising fell by two percentage points to 61%, it still outranks magazines (60%) and various forms of digital advertising, including social networks (48%). The good news for digital is that trust is rising. Trust in online banner ads, for instance, jumped to 42% of consumers from 26% in 2007. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
News tagged with:
#newspaper advertising
#fell slightly
#percentage points
European Union regulators have brought anti-trust charges against Amazon, accusing the retail giant of using sensitive data from the third-party sellers who use its marketplace to gain unfair advantage for its own retail business. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 15:04:25 UTC ]
More news stories like this | News stories tagged with:
#retail giant
Manchester-based independent publisher Saraband is to launch "food bank book bundles" as part of their online shop, in partnership with the Trussell Trust. Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 02:51:37 UTC ]
More news stories like this | News stories tagged with:
#saraband launches
#trussell trust
#independent publisher
Last spring, Pan Macmillan announced the creation of One Boat, a new sustainability imprint from the team behind Bluebird. Its name references the power of “one—the idea that one person can make a significant impact; and that one changed habit can make a big difference”. Continue reading at The Bookseller
[ The Bookseller | 2020-11-01 23:08:18 UTC ]
More news stories like this | News stories tagged with:
#sustainability imprint
#significant impact
#big difference
#pan macmillan
Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at Fast Company
[ Fast Company | 2020-10-21 06:00:54 UTC ]
More news stories like this | News stories tagged with:
#early stage
#two-week period
#nielsen
PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 20:10:57 UTC ]
More news stories like this | News stories tagged with:
#six-strong shortlist
What's reported to be the first study of audiobook consumer behavior in Australia points to a new, young audience for the format. The post Nielsen Book Releases Australian Audiobook Consumer Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-08 19:52:16 UTC ]
More news stories like this | News stories tagged with:
#young audience
#nielsen book
#audiobook
Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#paradigm shift
#third-party cookies
#third-party data
#digital publishing
Author-illustrator Emily Gravett caps off a busy 12 months with her new picture book Too Much Stuff, a tale about how less can often be more Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 10:27:38 UTC ]
More news stories like this | News stories tagged with:
#emily gravett
#picture books
#picture book
The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian
[ The Guardian | 2020-09-17 02:14:42 UTC ]
More news stories like this | News stories tagged with:
#guardian australia
#news corp
More than 600 stores participated in this year’s event on August 29, held months after its usual date due to the pandemic, and saw booksellers, largely unable to host in-store events, finding creative ways to connect with their communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookstore
Ah, yes, the good old days: when novelists lent their faces and testimonials to advertisers hoping to sell tires, or a certain kind of beer, or fancy watches. It’s something you don’t see very much anymore, because we writers have become too principled to participate in advertising campaigns.... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-19 17:14:06 UTC ]
More news stories like this | News stories tagged with:
#famous writers
#consumer products
#novelists
Helen Macdonald follows her acclaimed début with an eclectic anthology, one which is overtly political Continue reading at The Bookseller
[ The Bookseller | 2020-08-13 10:10:58 UTC ]
More news stories like this | News stories tagged with:
#helen macdonald
Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian
[ The Guardian | 2020-08-07 10:58:35 UTC ]
More news stories like this | News stories tagged with:
#coronavirus pandemic
#evening standard
#latest updatessee
#dramatic reduction
A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek
[ AdWeek | 2020-07-28 21:26:52 UTC ]
More news stories like this | News stories tagged with:
#advertising chief
#digital media
Hachette UK has created a new "Guide to Publishing toolkit" in partnership with the Stephen Lawrence Charitable Trust, to make careers in the industry more accessible to young people from disadvantaged backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 15:02:01 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
#disadvantaged backgrounds
#hachette
A report commissioned by the Publishers Association says that during the COVID-19 lockdown, UK children listened to audiobooks, arguing to end their VAT. The post UK’s National Literary Trust Research Finds Benefits of Audiobooks for Kids appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-06 15:29:18 UTC ]
More news stories like this | News stories tagged with:
#post uk
#kids appeared
#report commissioned
#covid-19 lockdown
#publishers association
Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal. Continue reading at Publishing Executive
[ Publishing Executive | 2020-06-30 20:16:23 UTC ]
More news stories like this | News stories tagged with:
#ways publishers
#media consumption
#publishing world
In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
More news stories like this | News stories tagged with:
#challenging year
#first-party data
#paying readers
#print media
Welsh YA novelist Kat Ellis draws on her love of horror, forged in the 1980s and ‘90s, in her latest novel Harrow Lake, which marks her move to Penguin Random House Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 13:41:02 UTC ]
More news stories like this |