Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising are up across the board, with the exception of newspaper advertising, which fell slightly, according to the "Global Trust in Advertising and Brand Messages" report.TV ads earned the trust of 62% of consumers, which is up from 56% in 2007. (The percentages show the number of people who "completely" or "somewhat" trust ads.) While trust in newspaper advertising fell by two percentage points to 61%, it still outranks magazines (60%) and various forms of digital advertising, including social networks (48%). The good news for digital is that trust is rising. Trust in online banner ads, for instance, jumped to 42% of consumers from 26% in 2007. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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When we focus only on kindness, we might be overlooking an even more fundamental virtue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-31 07:30:53 UTC ]
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‘Two Kinds’ is a short story by the American author Amy Tan (born 1952), published as part of her book The Joy Luck Club in 1989. The story is about a young American girl born to Chinese parents; her mother pushes her to become a child prodigy, but the daughter […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-03-08 15:00:22 UTC ]
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The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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Jacob Ward warns about technology's dangers, but we've heard such alarms before. Continue reading at The Washington Post
[ The Washington Post | 2022-01-28 13:00:08 UTC ]
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Michael Eric Dyson explains the intersection of race, entertainment and survival. Continue reading at The Washington Post
[ The Washington Post | 2021-12-30 13:00:00 UTC ]
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What does it mean to keep planning for a better tomorrow only to be knocked back by fate? Continue reading at The Bookseller
[ The Bookseller | 2021-12-10 13:58:43 UTC ]
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In a move to keep the publishing company independent, founder Sara Miller McCune has signed over her voting share and company control to the SAGE-SMM Trust. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-07 05:00:00 UTC ]
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“Crime and Punishment” was a turning point for the Russian writer — and for literature. Continue reading at The Washington Post
[ The Washington Post | 2021-12-03 13:00:00 UTC ]
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Authors including Elizabeth Day, June Sarpong and Dolly Alderton are among those supporting a new T-shirt initiative to spotlight iconic female writers, launched by the Women's Prize Trust. Continue reading at The Bookseller
[ The Bookseller | 2021-11-14 18:47:39 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller
[ The Bookseller | 2021-10-10 20:11:31 UTC ]
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It’s an underused tool to battle mistreatment and suppressed wages, Eric Posner argues. Continue reading at The Washington Post
[ The Washington Post | 2021-10-08 12:00:00 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Retailer AwesomeBooks is giving a copy of every book sold on its site to the National Literary Trust (NLT), which will match them to children and schools who need them. Continue reading at The Bookseller
[ The Bookseller | 2021-08-01 12:50:31 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Elle McNicoll has been named overall winner of the Waterstones Children’s Book Prize 2021 for her debut novel A Kind of Spark (Knights Of). Continue reading at The Bookseller
[ The Bookseller | 2021-06-30 15:03:18 UTC ]
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