The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
News tagged with:
#ingram content group
The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ingram content group
Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this |
Ingram iD is a new advertising platform designed specifically for book publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
More news stories like this | News stories tagged with:
#strong performance
#kristen mclean
#book market
Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
More news stories like this | News stories tagged with:
#adult fiction
#print book
The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#retail partners
Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
More news stories like this | News stories tagged with:
#book market
#memoir
The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 15:26:55 UTC ]
More news stories like this | News stories tagged with:
#nielsen
UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#book market
News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 20:05:16 UTC ]
More news stories like this | News stories tagged with:
#greater transparency
#consumer brands
#—bloomberg news
#news corp
The newly formed HMH Audio will release its first titles this fall and plans to release 75 titles annually drawn from its adult and young reader lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-20 00:00:00 UTC ]
More news stories like this |
Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newly-created role
#integrated marketing
Half of U.S. and European publishers are neutral over the potential market for selling and licensing short-form video content. The post Digiday Research: Publishers are lukewarm on market for short-form video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european publishers
#digiday research
The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer revenue
#conde nast
Georgina Capel Associates (GCA) has formed a new film and television development unit, which will work closely with Simon Shaps Ltd, a company run by the former executive editor at ITV. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#work closely
Harlequin UK and Harlequin North America are joining forces to jointly acquire and promote fiction for their respective trade imprints across world English markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harlequin uk
#joining forces
Time Inc., the magazine publisher striving to build its business in other platforms, and StyleHaul, described in a 2014 profile as "the largest fashion network on YouTube you've never heard of," have signed a multiyear advertising partnership.The two companies will go to market together when... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#disclose terms
AIM's SVP of digital and creative services talks to Folio: about launching a marketing services unit as an enthusiast publisher in today's industry. The post Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#enthusiast publisher
The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#enthusiast publisher
#uncharted territory
As part of its transition to become a pure digital business, the higher education learning platform is partnering with Ingram on print textbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print textbooks