Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising are up across the board, with the exception of newspaper advertising, which fell slightly, according to the "Global Trust in Advertising and Brand Messages" report.TV ads earned the trust of 62% of consumers, which is up from 56% in 2007. (The percentages show the number of people who "completely" or "somewhat" trust ads.) While trust in newspaper advertising fell by two percentage points to 61%, it still outranks magazines (60%) and various forms of digital advertising, including social networks (48%). The good news for digital is that trust is rising. Trust in online banner ads, for instance, jumped to 42% of consumers from 26% in 2007. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek
[ AdWeek | 2020-06-23 19:36:48 UTC ]
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The Women's Prize Trust is launching Discoveries, a writers’ development programme offering aspiring female writers of all ages and backgrounds "encouragement and support" at the beginning of their creative journeys. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 07:15:38 UTC ]
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Natalie Jenner’s debut novel is no Jane Austen work, but it does offer plenty of delights. Continue reading at The Washington Post
[ The Washington Post | 2020-06-09 16:11:41 UTC ]
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“The Dragons, the Giant, the Women” is a migration memoir of separations, relocations and reunions. Continue reading at The New York Times
[ The New York Times | 2020-06-02 09:00:08 UTC ]
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HarperNonFiction has netted a “one-of-a-kind” book from former goalkeeper Neville Southall, exploring mental health in the modern game. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 14:42:12 UTC ]
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Exclusive: ACCC chair says any ‘inappropriate impediments to sale’ would ‘raise concerns’, as consortium puts in bid for newswire serviceThe chair of the competition and consumer watchdog, Rod Sims, says any attempt by News Corp and Nine to block a potential sale of Australian Associated Press... Continue reading at The Guardian
[ The Guardian | 2020-05-24 03:58:08 UTC ]
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Penguin Random House's efforts to to pivot to a new, digital normal are some of the broadest in the publishing business thus far, and its #BooksConnectUs initiative, which will turn two months old on May 20, is its connective tissue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday
[ Digiday | 2020-05-12 04:00:00 UTC ]
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With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-22 18:30:50 UTC ]
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The National Literacy Trust's new Author of the Week series will kick off with Greg James and Chris Smith, authors of the Kid Normal series. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 21:56:16 UTC ]
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In ‘Human(Kind)’ Ashlee Eiland draws on her experiences as a black woman as well as her extensive Biblical knowledge to advocate for a radical kindness and unity that can appeal to people from all backgrounds and from across the aisle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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Even as New Delhi's air quality improves during the nation's lockdown, the National Book Trust is developing content responsive to the COVID-19 crisis. The post India’s National Book Trust To Produce ‘Corona Studies Series’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-06 16:24:03 UTC ]
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Mary Pauline Lowry’s novel follows an Austin woman grappling with her changing city. Continue reading at The Washington Post
[ The Washington Post | 2020-04-05 13:00:00 UTC ]
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The National Literacy Trust has launched new online zone for parents to engage children and support learning at home, with author videos, poetry workshops and illustration sessions, as schools close across the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 01:46:19 UTC ]
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Boy do we need it. Lady Gaga and her organization, the Born This Way Foundation, have announced that they’ll be publishing an anthology later this year called Channel Kindness: Stories of Kindness and Community. All of the anthology’s authors are contributors to the Born This Way Channel... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-12 19:33:17 UTC ]
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AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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Lady Gaga’s foundation has signed a global deal with Macmillan for a “vital” book of inspirational stories by young people and “notes of empowerment” from the singer herself. Continue reading at The Bookseller
[ The Bookseller | 2020-03-09 16:12:04 UTC ]
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Jenny Ridout has been appointed the new managing director of Bloomsbury's Non-Consumer division. She succeeds Jonathan Glasspool, whose imminent retirement in July after 20 years with the publisher was announced last year. Continue reading at The Bookseller
[ The Bookseller | 2020-02-28 05:26:28 UTC ]
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