As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
News tagged with:
#nice reminder
#parent brand
#airtight positioning
#ridiculous glut
#streaming platforms
#batting average
#deliver non-stop
#t-miss products
#toughest test
#warnermedia umbrella
#three-dimensional chess-plotting
#adland-relevant lessons
#ad guy
#hat tip
#standout lines
#publishing world
#news corp
Love it or hate it, you can't deny that Apple is a phenomenally successful company. But how has it managed to achieve this from a business that started in a garage? Mostly it hasn’t been by innovation but by taking technology that already existed and turning it into the devices that people want... Continue reading at Betanews
[ Betanews | 2014-09-18 00:00:00 UTC ]
More news stories like this |
Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
More news stories like this |
When Maria Mutch needed advice on how to handle PR of her debut memoir, she found guidance and solace through Grub Street Writer's Launch Lab in Boston. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut memoir
Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david cameron
#elie wiesel
#york observer
Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic advertising
A 19-year-old student from Kent has landed a publishing deal for a book that she wrote while studying for her A Levels. Continue reading at BBC News
[ BBC News | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#teenage author
#publishing success
#publishing deal
Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews
[ Betanews | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#mobile devices
Could Fox News and CNN have the same owner? No, but close. 21 Century Fox has confirmed reports (first published by the New York Times) that it made an $80 billion bid for fellow media conglomerate Time Warner -- and was turned down, for now.... Continue reading at Engadget
[ Engadget | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fox news
#hbo --
#confirmed reports
Despite torrential rains, the first Chicago Independent Bookstore Day on July 12 was a huge success that exceeded all expectations, participating indie booksellers told PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge success
#torrential rains
If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age
[ Advertising Age | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#technology company
Publisher Bragelonne has found extraordinary success selling what others in France might deign to be untouchable, including fantasy, romance, and ebooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book snobs
A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.Referred to internally as the "beauty rotation," the policy long dictated the order in which ads from Revlon, Estee Lauder,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#beauty advertisers
#ad buyers
#procter gamble
Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good reason
Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#apple tv
#media companies
Known as Zoella to millions of viewers, her first book Girl Online will be a 'modern-day Notting Hill for teens' according to publisherZoe Sugg, a 24-year-old from Brighton whose YouTube videos are watched by more than 12 million people every month, has been signed up by Penguin to begin a... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#zoe sugg
#youtube videos
Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online brand
#vice president
#branded content
In November of 2012 Herman Wouk, at age 97, spoke to Brooks Barnes of the New York Times about his newest book, The Law Giver, which had just been published by Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newest book
#simon schuster
Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#give publishers
#publishers won
#magna carta
#native advertising
#conde nast
#native ads
5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#leading provider
Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing partners
#procter gamble
#ripple effects
#production companies