What makes Apple such a success? -- Free ebook

Love it or hate it, you can't deny that Apple is a phenomenally successful company. But how has it managed to achieve this from a business that started in a garage? Mostly it hasn’t been by innovation but by taking technology that already existed and turning it into the devices that people want to buy. Apple, more than any other company, has succeeded in making technology cool and desirable. From the earliest Apple I to the latest iPhones and iPads, Apple has made gadgets accessible, even to people who don't really care about the underlying technology. If you want to… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2014-09-18 00:00:00 UTC ]

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