As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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Lebanese-Canadian author Rawi Hage, a featured speaker at this year's Abu Dhabi Book Fair, discusses his long, transcontinental path to becoming a novelist. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-11 00:00:00 UTC ]
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Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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Random House enjoyed a record year in 2012, with worldwide sales up 23% and profits up by 76%. In... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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With The Fast Diet, UK publisher Short Books has the biggest hit in its history. Co-founder Rebecca Nicolson reflects on why, and the role of independent publishers today. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-22 00:00:00 UTC ]
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A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
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It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
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After creating a pop culture phenomenon with a profane children’s book, Go The F*ck To Sleep, Adam Mansbach is back with Rage is Back. Here, he talks about using the momentum of success while writing a brand new chapter. How do you follow up a giant fucking phenomenon? If you’re Adam... Continue reading at Fast Company
[ Fast Company | 2013-02-01 00:00:00 UTC ]
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Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Over the past decade, Christopher Castellani—artistic director of Grub Street in Boston, one of the country’s largest literary centers—has written a trio of novels about an Italian immigrant family, the Grassos, a family much like his own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
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Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
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Employees at book publisher Random House are getting a little something extra in their fishnet Christmas stockings this year, a $5,000 bonus. The bonus, which will be the same for top editors as their secretaries, follows a particularly good year for the publishing house in... Continue reading at ABC News
[ ABC News | 2012-12-07 00:00:00 UTC ]
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Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek
[ AdWeek | 2012-12-05 00:00:00 UTC ]
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Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
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At the Frankfurt Book Fair this year, representatives from a number of indie publishers demonstrated the impact they are having on the industry as a whole. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
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#small publishers
Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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The decline in sales of Stieg Larsson and the success of Fifty Shades of Grey has impacted on the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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The Albuquerque Publishing Company – the advertising sales, production and distribution agent for New Mexico’s largest and most read newspaper, the Albuquerque Journal – is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
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#advertising sales
Amazon UK has announced another self-published author has sold well though its retail site,... Continue reading at The Bookseller
[ The Bookseller | 2012-07-25 00:00:00 UTC ]
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Romance specialist Mills & Boon is to resissue 12 backlist titles as digital shorts with new... Continue reading at The Bookseller
[ The Bookseller | 2012-07-04 00:00:00 UTC ]
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Foyles and Blackwell bookshops have reported sales and footfall increases following their... Continue reading at The Bookseller
[ The Bookseller | 2012-07-04 00:00:00 UTC ]
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