As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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#nice reminder
#parent brand
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#ridiculous glut
#streaming platforms
#batting average
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#t-miss products
#toughest test
#warnermedia umbrella
#three-dimensional chess-plotting
#adland-relevant lessons
#ad guy
#hat tip
#standout lines
#publishing world
#news corp
News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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#york post
#digital properties
#50% higher
#premium space
The University of Georgia has released its annual survey measuring the success of journalism and mass communications majors in finding jobs after graduation. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-15 00:00:00 UTC ]
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Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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#account executive
#category manager
#ad sales
#regional managers
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#bounce back
Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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#advertising sales
#regional manager
#regional managers
Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
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#important piece
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A new book provides a more comprehensive look at reproduction. Imagine a picture book that explains where babies come from--but never references gender. What Makes a Baby is described as "a book for every kind of family and for every kind of kid," which means it doesn’t matter if parents are... Continue reading at Fast Company
[ Fast Company | 2013-07-16 00:00:00 UTC ]
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#picture book
As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek
[ AdWeek | 2013-07-09 00:00:00 UTC ]
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#recently moved
#cautionary tale
#ad pie
If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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#pew internet
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For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
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#publishing community
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#user experience
In order to better gauge social media success, and help usher foot traffic into bookstores, SIBA has launched the marketing initiative, "Code Read.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-10 00:00:00 UTC ]
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Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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#digital marketing
#abrams books
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Julia Kingsford, chief executive of World Book Night, reported that the promotion was carried out... Continue reading at The Bookseller
[ The Bookseller | 2013-04-24 00:00:00 UTC ]
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The most surprising bestseller in international markets in March was in the Netherlands, where John Williams’s classic novel Stoner reached #1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
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#international markets
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Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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#content marketing
Lebanese-Canadian author Rawi Hage, a featured speaker at this year's Abu Dhabi Book Fair, discusses his long, transcontinental path to becoming a novelist. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-11 00:00:00 UTC ]
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#winding road
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Random House enjoyed a record year in 2012, with worldwide sales up 23% and profits up by 76%. In... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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#successful year
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Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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#native advertising
#beautiful thing
With The Fast Diet, UK publisher Short Books has the biggest hit in its history. Co-founder Rebecca Nicolson reflects on why, and the role of independent publishers today. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-22 00:00:00 UTC ]
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#fast diet
#biggest hit