Twitter Rolling Out Analytics Tool

On Tuesday Twitter announced that it's launching a new analytics tool that will initially be available to a select group of partners as a pilot program, but will be made available to everyone in the "next few weeks." Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
News tagged with: #select group #pilot program

Other Publishing stories related to: 'Twitter Rolling Out Analytics Tool'


Dashner promotes The Fever Code with Twitter game

James Dashner, author of the Maze Runner series, is offering his fans the chance to see their name in his next book The Fever Code via a new twitter competition, launched today (7th September). Continue reading at The Bookseller

[ The Bookseller | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james dashner


Twitter publishes targets for a 'more diverse' workforce in 2016

Aims to increase proportion of women and underrepresented minorities, with no African American or Hispanic staff currently in US leadership positionsTwitter has outlined its ambitions to boost the proportion of women and underrepresented minorities in its workforce, publishing targets for “a... Continue reading at The Guardian

[ The Guardian | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #african american #leadership roles


How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger reach #core audience #ad formats #publishing partners #promoted tweets #targeting capabilities


Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek

[ AdWeek | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry average #ad sales #senior director #told adweek


Facebook Is Working on a Twitter-Like App That Lets Publishers Send Mobile Breaking News Alerts to the Masses

Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative.   This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business initiative


Facebook reportedly testing Twitter-like breaking news app

App that would allow publishers to highlight and push news events to Facebook users is said to be in alpha-stage testingFacebook could be preparing to take on Twitter at its own game, with a standalone news application for mobile phones.The product, which is reportedly in “alpha” stage testing... Continue reading at The Guardian

[ The Guardian | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #mobile phones #business initiative


Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make #ad space #app publishers


Salesforce taps Instagram's new API with tailored marketing tools

Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World

[ PC World | 2015-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish content #select group


Nat Geo Rolls Out Big Pope Book, Timed with U.S. Visit

In September, Pope Francis will make his first papal visit to the United States, stopping in Washington, D.C.; New York City; and Philadelphia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #papal visit #pope francis


Lonely Planet Rolling Out New Cookbook Series

The first titles in the series, 'From the Source: Italy' and 'From the Source: Thailand,' go on sale September 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-29 00:00:00 UTC ]
More news stories like this |


Facebook Introduces New Tools for Video Publishers

We’re building tools to help video publishers grow their businesses on Facebook, and we’re excited to announce two new updates that give publishers more control over how their videos are organized and shared. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook introduces #video publishers


Twitter’s New Article Preview Cards Could Be a Boost for Publishers

Here's another one for the Twitter-is-becoming-Facebook files: some article previews to external sites have started auto-expanding in your timeline on Android and iOS devices. As you browse your feed, you'll notice that tweets from some publi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #external sites #ios devices


AuthorBee Platform Debuts on Twitter

AuthorBee allows Twitter users to aggregate, organize and archive related social media content, making it easier to locate subject categories and share a variety of labeled content with other users. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter users


UK Twitter event for E L James

E L James will be holding a live Q&A from the Twitter head office in London's Piccadilly next Monday (29th June). The bestselling author of the Fifty Shades of Grey series will hold the live #AskELJames Q&A at 6pm. The five best questions on the day will win a signed copy of the latest... Continue reading at The Bookseller

[ The Bookseller | 2015-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grey series #bestselling author #fifty shades #signed copy #latest instalment #christian cornerstone


Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #automated system #inventory programmatically #automated fashion


Matt Haig 'crucified' on Twitter for planning book about masculinity

‘If a man wants to write about gender and the pitfalls of masculinity, they’re met with sneers,’ says the bestselling author, who disputes criticism that he is antifeministThe author Matt Haig found himself “crucified” online after suggesting that his next non-fiction title could be a book... Continue reading at The Guardian

[ The Guardian | 2015-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling author #non-fiction title #won awards #bestselling novels #recent memoir #stay alive #kamila shamsie


Four challenges for Twitter's next CEO

Dick Costolo has stepped down as CEO of Twitter after five years on the job, relinquishing his post amid longstanding problems including sluggish growth and frequent abusive comments posted to the social network. Twitter cofounder Jack Dorsey, who is also CEO of Square, will be interim CEO when... Continue reading at PC World

[ PC World | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #permanent replacement #tech enthusiasts #news source #publishing system


Caitlyn Jenner Is on Pace to Break President Obama's Twitter Follower Record

Bruce Jenner effectively completed his gender transformation today—at least in the public sense—when the former Olympian appeared on the cover of Vanity Fair with the headline, "Call me Caitlyn." His new identity, Caitlyn Jenner, then got her own Twitter handle, @Caitlyn_Jenner, where she... Continue reading at AdWeek

[ AdWeek | 2015-06-01 00:00:00 UTC ]
More news stories like this |


Twitter reportedly eyeing $1bn Flipboard acquisition

Social network and magazine app have been in talks since the beginning of the year, according to reportsTwitter is discussing the possibility of acquiring the social media aggregation app Flipboard at a valuation of more than $1bn, according to reports.Twitter’s chief financial officer Anthony... Continue reading at The Guardian

[ The Guardian | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1bn #news publishers


Meerkat integrates address books, befriends Facebook after Twitter snub

Meerkat is reducing its dependency on Twitter by integrating address books and letting users post live video streams to Facebook.Installing the updated app now brings up an option to enter your phone number and give Meerkat access to your address book, so it can find other people who are using... Continue reading at PC World

[ PC World | 2015-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone number #address book #post videos