On Tuesday Twitter announced that it's launching a new analytics tool that will initially be available to a select group of partners as a pilot program, but will be made available to everyone in the "next few weeks." Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
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Bertelsmann division Arvato has acquired India-based IT analytics start-up Ramyam to expand its footprint in India. Continue reading at The Bookseller
[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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#ad format
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Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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YouTube isn't the only site record labels are taking issue with when it comes to copyright infringement. Financial Times reports that music publishers want Facebook to license music that gets posted on its site and take down any user-submitted videos... Continue reading at Engadget
[ Engadget | 2016-12-29 00:00:00 UTC ]
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DK has unveiled its Rogue One: A Star Wars Story global publishing program today (16th December), following the film's nationwide release this week. Continue reading at The Bookseller
[ The Bookseller | 2016-12-17 00:00:00 UTC ]
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To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On... Continue reading at Digiday
[ Digiday | 2016-12-10 00:00:00 UTC ]
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#ve rounded
#audience scale
#ad products
#paying customers
Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the... Continue reading at Digiday
[ Digiday | 2016-12-08 00:00:00 UTC ]
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In lawsuit over discredited article, Jann Wenner says although ‘Jackie’s’ account was inaccurate, the rest of the story remained validRolling Stone magazine publisher and co-founder Jann Wenner said in a video deposition that he disagreed with a top editor’s decision to retract an entire article... Continue reading at The Guardian
[ The Guardian | 2016-10-30 00:00:00 UTC ]
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Penguin Random House UK is launching Flipper, an online book recommendation engine, as part of a Christmas campaign to help customers choose the right Christmas present for loved ones. Continue reading at The Bookseller
[ The Bookseller | 2016-10-26 00:00:00 UTC ]
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#christmas campaign
Tool has signed Director and Photographer Danielle Levitt to the integrated production company's live-action roster. She has worked with Marc Jacobs, Reebok, Nike, Sprite and Old Spice. She has also photographed celebrity portraits for Jenna Lyons, Rick Owens and the cast of Broadway's... Continue reading at Advertising Age
[ Advertising Age | 2016-10-26 00:00:00 UTC ]
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UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved. It all started Friday morning, when a slew of digital publishers and other ecommerce players were hit by a cyberattack, causing their sites in some parts of the U.S. to go out in a... Continue reading at AdWeek
[ AdWeek | 2016-10-22 00:00:00 UTC ]
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Instagram has developed tools to help people considering self-harm, and as part of the new initiative, Seventeen magazine and Instagram are welcoming everyone with open arms with a new hashtag. "We listen to mental health experts when they tell us that outreach from a loved one can make a real... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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According to an ACLU blog post published on Tuesday, law enforcement officials implemented a far-reaching surveillance program to track protesters in both Ferguson, MO and Baltimore, MD during their recent uprisings and relied on special feeds of use... Continue reading at Engadget
[ Engadget | 2016-10-11 00:00:00 UTC ]
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#facebook data
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Hours after the Washington Post published a video of Donald Trump in 2005 stating, among other things, that "And when you're a star, they let you do it...You can do anything. Grab them by the p---y," the candidate issued a video response that went ou... Continue reading at Engadget
[ Engadget | 2016-10-08 00:00:00 UTC ]
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Once upon a time, Twitter Moments was a closely guarded fortress surrounded by moats of publishers vying to get a spot on the throne. The feature, which aims to be "the best of Twitter in an instant," was only available to Twitter employees and certain publishing partners. But that changed... Continue reading at AdWeek
[ AdWeek | 2016-09-29 00:00:00 UTC ]
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#michael brown
#readers don
#quality control
News Corp is testing a content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites. With the so-called Project Hamilton, the publisher is seeking to keep readers on its sites longer. Other publishers are turning... Continue reading at Digiday
[ Digiday | 2016-09-23 00:00:00 UTC ]
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#entice readers
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#boost engagement
#selling point
The Telegraph has automated its data-visualization tool for sports, Robologger, in time for the Premier League. Each time a goal is scored an interactive graphic of the goal is published to the site. In the coming months this will extend to Twitter and Facebook Messenger. In time, more rules... Continue reading at Digiday
[ Digiday | 2016-08-30 00:00:00 UTC ]
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#premier league
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J K Rowling, Jack Thorne and John Tiffany’s Harry Potter and the Cursed Child (Little, Brown) once again easily triumphed at the top of the charts, shifting 86,525 units last week through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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North American sales of 'Harry Potter and the Cursed Child' top 2 million copies, UK sales blow past records, all within days of Rowling's new release. The post In the US, UK, and Canada, Harry’s on Another Roll With ‘Cursed Child’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-04 00:00:00 UTC ]
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Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.These are Facebook's first ads that get served directly inside videos on the social network. "We're running a small test where a group of publishers... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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#facebook live