On Tuesday Twitter announced that it's launching a new analytics tool that will initially be available to a select group of partners as a pilot program, but will be made available to everyone in the "next few weeks." Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
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#select group
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Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way thats similar to how branded ad campaigns are measured on television. Online... Continue reading at AdWeek
[ AdWeek | 2011-08-10 00:00:00 UTC ]
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#provide advertisers
#brand advertisers
Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
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#long term
#ad platform
Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD
[ AllThingsD | 2011-07-19 00:00:00 UTC ]
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#time magazine
#print editions
In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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#closing deals
#ever-growing portfolio
Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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#publishing industry
#magazine publishers
On the heels of Google's two social media announcementsits +1 buttons and more recent Google+the company has just announced the ability to track social engagement and activity in its Analytics package. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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It's been two years since PW took the first snapshot of the publishing world on Twitter. In May 2009 we looked at the followings 16 imprints and publishers had on the social networking site. At the time, a lot of imprints weren't even on Twitter, and we thought the word "twittering" was an... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-06 00:00:00 UTC ]
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#publishing world
Written By: Benedicte Page Publication Date: Wed, 25/05/2011 - 09:52 Author Alan Bennett trended on UK Twitter last night following a BBC2 Newsnight interview in which he reiterated his previously expressed view that closing libraries constitutes child abuse. Bennett told the programme that... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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A San Francisco-based company called Tynt is determined to allow publishers the opportunity to take full advantage of copy and paste user action. Already used by 600,000 publishers, the company released the Tynts Publisher Tools set in early February. The currently free suite of four tools... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
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#full advantage
#company released
#early february
#free suite
Written By: Benedicte Page Publication Date: Mon, 28/03/2011 - 09:40 The financial risks of app creation and the dilemmas of handling digital co-editions were the hot topics at the Bologna Book Fair's first Tools of Change conference. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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#change conference
#app creation
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Written By: Caroline Horn Publication Date: Mon, 28/03/2011 - 09:29 Waterstones is to roll out new teen sections to around 100 of its stores from April, following a pilot in four stores that began last summer. While figures were not available, Waterstones said it was very pleased with... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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#sarah clarke
#make sense
#teen books
It looks as if Apple will be in the digital mag game with more than just subscription apps. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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By Ed Oswald, Betanews Some may see it as capitulation to Apple's longstanding position on Flash, others as acceptance of trends in digital media. Either way, Adobe has apparently decided to insulate itself from the threat of HTML5 by releasing a Flash-to-HTML5 converter codenamed "Wallaby." The... Continue reading at Betanews
[ Betanews | 2011-03-09 00:00:00 UTC ]
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#ipad devices
#eventually end
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Publication Date: Wed, 09/03/2011 - 14:40 Faber and Guardian Books have acquired a title by columnist and author Grace Dent about social networking phenomenon Twitter. Guardian Books publisher Lisa Darnell and Faber publishing director for non-fiction Julian Loose jointly acquired world rights... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Written By: Katie Allen Registration is now open for the first Tools of Change Bologna, which is to be held on 27th March. The conference, which focuses on digital development, will take place a day before the Bologna Childrens Book Fair opens. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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#digital development
By Tim Conneally, Betanews Wednesday, Web retailer Amazon launched its Kindle Singles line of literature designed specifically for consumption on e-readers. The works, priced between $1.00 and $3.00, include original works of prose, essays and theses, and the the first TEDBooks.Last October,... Continue reading at Betanews
[ Betanews | 2011-01-27 00:00:00 UTC ]
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#russ grandinetti
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