Twitter Rolling Out Analytics Tool

On Tuesday Twitter announced that it's launching a new analytics tool that will initially be available to a select group of partners as a pilot program, but will be made available to everyone in the "next few weeks." Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
News tagged with: #select group #pilot program

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Elle boosts magazine subscriptions with Twitter

Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week

[ Media Week | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine subscriptions


Jonathan Franzen – this time taking on Twitter – heaps more scorn on social media

 'Freedom' author Jonathan Franzen, who has previously disparaged Facebook and ebooks, says Twitter 'stands for everything I oppose' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonathan franzen


How To Lose Friends And Alienate Twitter Followers: 5 Stupid Social Media Mistakes

When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you'll see a new post, from why videos go viral to Playboy's plans for a strip club. With so much tweeting, I... Continue reading at Fast Company

[ Fast Company | 2012-03-01 00:00:00 UTC ]
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Twitter's Android and iOS app get updates; out on Kindle Fire now, Nook soon

The official Twitter app has just received an update on iOS and Android, bringing new features to both platforms, plus an "optimized" Ice Cream Sandwich experience as seen above. The app is also currently available on Amazon's Appstore for the Kindle Fire now, and the company says it will pop up... Continue reading at Engadget

[ Engadget | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle fire #address book #source links #originally appeared


Inkling Introduces Cloud-based Publishing Tool

Inkling has a new tool for publishing complex ebooks, ideal for educational publishers seeking more than what iBooks Author allows. Continue reading at PC World

[ PC World | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks author


Mediaspectrum’s Adrenalin 2.0 Offers Enhanced Analytics, Android Compatibility

Mediaspectrum, a “cloud computing platform,” has released a 2.0 version of its Adrenalin tool, which allows publishers to create customized apps, integrated with advertising and subscription systems. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
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Booksellers roll out New Year sales promotions

Booksellers are discounting books and ebooks by up to 80% in post-Christmas promotions. Amazon... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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comScore Partners with Buddy Media to Offer Social Media Analytics

Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strategic partnership


Google+ Pages to Test Third-Party Social Media Tools

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companies—HooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitrue—will be able to offer... Continue reading at AdWeek

[ AdWeek | 2011-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek #social platforms #industry observers #user engagement #michael lazerow


10 Essential Content Tools

New York - We asked them for five, and they gave us ten. At the 2011 FOLIO: Show today, Golf Digest associate editor Ashley Mayo and Summit Business Media group editorial director James Green shared some of the best content tools to manage workflow. Here’s what made the cut for social media,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york -


'PW' Tops 200,000 Twitter Followers

Publishers Weekly now has more than 200,000 Twitter followers, passing that mark last week and as of today has more that 203,000 following the magazine via @PublishersWkly. Eileen Gardner, a self-professed pop culture junkie and aspiring author, was the 200,000th PW follower. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-25 00:00:00 UTC ]
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Pearson adds free learning management tools to Google Apps for Education

Publishing and educational tools company Pearson on Thursday launched the beta version of OpenClass, a free, cloud-based learning management system (LMS) that is integrated with Google Apps for Education, and will be available in the Google Apps Marketplace. Earlier today, techie Ryan Tyler... Continue reading at Betanews

[ Betanews | 2011-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beta version #earlier today #big part


Waterstone's branches roll out "bespoke offer"

Written By: Lisa Campbell Publication Date: Fri, 14/10/2011 - 14:30 Waterstone's branches have begun implementing a promotional strategy based on "local insight and curiosity" rather than central dictates in the wake of the ending of the chain's decade-long three-for-two offer last week. Last... Continue reading at The Bookseller

[ The Bookseller | 2011-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #begun implementing


EAG launches carbon footprint tool at FBF

Written By: Bookseller Staff Publication Date: Thu, 13/10/2011 - 12:33 The Booksellers Association/Publishers Association’s Environmental Action Group (EAG) has launched Book-carbon, a tool for publishers and printers to measure the carbon footprint of a book’s production. The online web... Continue reading at The Bookseller

[ The Bookseller | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carbon footprint #print run


Editors Share Best Practices for Twitter

Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can? Here, four very different editors offer their advice for engaging and growing readership via Twitter. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily routine


Lord Sugar to hold Twitter book signing

Written By: Charlotte Williams Publication Date: Wed, 28/09/2011 - 08:39 Pan Macmillan will be holding the world's first live Twitter book signing to launch Lord Alan Sugar's book The Way I See It: Rants, Revelations and Rules for Life. The signing will be held over www.lordsugar.tv at 1pm... Continue reading at The Bookseller

[ The Bookseller | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lord sugar #twitter followers


Editors Share Twitter Best Practices

Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can? Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily routine


Amazon Rolls Out Kindle Library Lending

Amazon has launched its long-promised library lending program for its Kindle e-reader, and says more than 11,000 libraries are participating. E-book competitors -- like Barnes & Nobles' Nook, and Sony's Reader -- already offer something comparable. Continue reading at AllThingsD

[ AllThingsD | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon rolls #kindle e-reader #barnes nobles


Amazon rolls out Appstore worldwide

Written By: Bookseller Staff Publication Date: Tue, 20/09/2011 - 10:00 Amazon has begun rolling out its Appstore worldwide, with a selection of customers across western Europe, India and Australia getting early access. The store offers apps for Android-enabled devices, such as Samsung or HTC... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon rolls #early access #western europe


Good Housekeeping launches reader research tool

Hearst Magazines' homes title Good Housekeeping has launched a new reader recommendation tool for brands to use across marketing material and campaigns. Continue reading at Media Week

[ Media Week | 2011-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #marketing material