Twitter Rolling Out Analytics Tool

On Tuesday Twitter announced that it's launching a new analytics tool that will initially be available to a select group of partners as a pilot program, but will be made available to everyone in the "next few weeks." Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-09-15 00:00:00 UTC ]

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Twelve BIPOC Bookselling Entrepreneurs Jump into BincTank

The Book Industry Charitable Foundation's is bringing a dozen diverse participants into its pilot program for business incubation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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Macmillan Will Experiment with a Hybrid Office Model

Macmillan Publishers will officially reopen its offices on October 18, and its US Trade and Shared Services divisions will operate under a hybrid, remote-friendly model, which will be in effect as a pilot program until June 30 of next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-07 04:00:00 UTC ]
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Considering Malcolm X and the Perfect Black Man

Michael P. Jeffries reviews Les Payne and Tamara Payne’s book, “The Dead Are Arising: The Life of Malcolm X,” in this week’s issue. In 1992, Michael Eric Dyson wrote for the Book Review about a select group of books that examine Malcolm X’s life. Continue reading at The New York Times

[ The New York Times | 2020-11-13 10:00:01 UTC ]
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Is Macmillan Reconsidering Its Library E-book Embargo?

Macmillan executives are seeking feedback on three new e-book licensing proposals from a select group of librarians. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-06 05:00:00 UTC ]
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Amazon reportedly mulls buying Boost from T-Mobile, Sprint

Amazon.com Inc. is interested in acquiring prepaid wireless phone service Boost Mobile from T-Mobile US Inc. and Sprint Corp., Reuters reported, citing people familiar with the matter. Amazon is considering buying Boost for an attached wholesale deal that would allow the buyer to use T-Mobile’s... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 17:33:29 UTC ]
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Some Facebook content reviewers will focus solely on hate speech

Facebook isn't just interested in cracking down on fake accounts. While discussing the firm's latest Community Standards Enforcement Report, company VP Justin Osofsky revealed during a call that the social network will run a pilot program where some... Continue reading at Engadget

[ Engadget | 2019-05-23 18:11:00 UTC ]
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How Facebook is spending more to ensure wary publishers rely on it less

The pilot program is designed to improve the spread of information among local news publishers looking to modernize their businesses. The post How Facebook is spending more to ensure wary publishers rely on it less appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-19 00:00:00 UTC ]
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Facebook tests empowering publishers to deliver ads to Watch

Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age

[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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America's narrative has been disrupted, writes David L. Ulin

Early in May 2017, the Transportation Security Administration initiated a pilot program at two domestic airports in which travelers were told to remove “paper products” — books, notebooks, and other documents— from carry-ons before X-ray screening. I know: at this point, when the news cycle seems... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-31 00:00:00 UTC ]
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Arcadia, ABA Partner on Local Book Program

Arcadia Publishing and the American Booksellers Association have teamed up on a program that will give independent booksellers access to a select group of regional titles that will appeal to their local customers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-23 00:00:00 UTC ]
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Snapchat’s creator charm offensive stops short of ad revenue sharing

Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-22 00:00:00 UTC ]
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Apple News Lets Publishers Test Serving Ads From Google's DoubleClick

Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age

[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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Apple Opens Mobile News App to All Publishers in Bid for Readers

Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age

[ Advertising Age | 2016-03-16 00:00:00 UTC ]
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Salesforce taps Instagram's new API with tailored marketing tools

Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World

[ PC World | 2015-08-05 00:00:00 UTC ]
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Publishers shrug off concerns, eager to publish on Facebook

Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday

[ Digiday | 2015-05-18 00:00:00 UTC ]
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Advertising sales could transform as programmatic trading takes off

Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian

[ The Guardian | 2014-02-10 00:00:00 UTC ]
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Facebook announces Mobile Games Publishing pilot program

Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget

[ Engadget | 2013-07-30 00:00:00 UTC ]
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Facebook offers promotional help to small game developers

Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in... Continue reading at PC World

[ PC World | 2013-07-30 00:00:00 UTC ]
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