Twitter Rolling Out Analytics Tool

On Tuesday Twitter announced that it's launching a new analytics tool that will initially be available to a select group of partners as a pilot program, but will be made available to everyone in the "next few weeks." Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
News tagged with: #pilot program #select group

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Snapchat Rolls Out Black Excellence Bitmoji, Creative Tools, Lenses for Black History Month

Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence. Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators on the platform. Black History Month... Continue reading at AdWeek

[ AdWeek | 2021-02-03 22:50:53 UTC ]
More news stories like this | News stories tagged with: #publishing partners #stay tuned #black excellence


Facebook rolls out news verification tools to everyone in the US

Facebook has been fighting fake news for a while now, ranking "trusted" sources and demoting "engagement bait" stories. Last October, the company began testing a feature that provided information on article publishers to help people decide which sour... Continue reading at Engadget

[ Engadget | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #article publishers #facebook rolls


Twitter plans to shut down SnappyTV in favor of new TV-clipping tool

SnappyTV allows publishers to share TV clips across Twitter, Facebook and other platforms. Twitter is replacing it with a tool that only works for Twitter. The post Twitter plans to shut down SnappyTV in favor of new TV-clipping tool appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-25 00:00:00 UTC ]
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Twitter Extends Pre-Roll Video Ads to Periscope Livestreams

Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age

[ Advertising Age | 2017-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #natural extension #ad inventory #publishing partners


Twitter to Open Pre-Roll Video Ad Program to Influencers

Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #top publishers #make money


Twitter Announces New Tools, Partnerships For Finding And Publishing Embedded Tweets

Online publishers are about to get a lot more options for embedding tweets in their stories, with Twitter announcing a new “ecosystem” of products around embedded tweets today at its Flight developer conference. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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BuzzFeed Maps Social Sharing's Ripple Effect With New Analytics Tool

BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that... Continue reading at Advertising Age

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newfronts presentation #including facebook #social channels #ripple effect


Google Rolls Out New Tools to Drive Mobile App Installs

App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob... Continue reading at AdWeek

[ AdWeek | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks #game developer #initial success


Twitter Gives Partners New Data Tools to Track Messages

Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform. Today, the company introduced analytics for Twitter Cards, which allow companies to track how media-filled tweets perform—such as how many users... Continue reading at AdWeek

[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user information #target audiences #nbc news #big difference #analytics dashboard


BookVibe Turns Twitter Data into Book Discovery Tool

BookVibe allows users to search their tweets and extract the books that are being discussed by the people they follow on Twitter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-25 00:00:00 UTC ]
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Google Rolls Out New Tools for Publishers

Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. “Before now, it’s been difficult for publishers to manage all their video and mobile ad space from a single ad server—the... Continue reading at AdWeek

[ AdWeek | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select group #ad space #news publisher


How Twitter Is Cleaning Up Twitter—for Publishers

In case you haven't heard, there's a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire digital media industry. Big tech platforms promised publishers reach and scale in exchange for... Continue reading at AdWeek

[ AdWeek | 2019-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making major


Twitter has a fix for its news problem—make a new Twitter!

Last week, Facebook waffled yet again about which #content people want to see on Facebook. Cue the launch of a new feature that lets publishers label one breaking news story a day. With Facebook experimenting with breaking news, it seems only fitting that Twitter would do the same. The company... Continue reading at Fast Company

[ Fast Company | 2018-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breaking news


Sky News Australia rolls out the red carpet for Piers Morgan, who vows to take on ‘woke world’

Another conservative loudmouth comes to town. Plus: a Sunrise interview with Meghan Markle’s father falls flatMove over Andrew Bolt, Alan Jones and Peta Credlin – there is a new conservative loudmouth in town.Piers Morgan, the former editor of the UK tabloid News of the World, has returned to... Continue reading at The Guardian

[ The Guardian | 2021-09-17 02:36:53 UTC ]
More news stories like this | News stories tagged with: #news corp #alan jones #andrew bolt #meghan markle #piers morgan


Capstone Acquires Ed-Tech Tool Buncee

Capstone, publisher of children’s books and K-5 ed-tech content, has acquired Buncee, a digital creation, collaboration, and communication tool for students and educators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-14 04:00:00 UTC ]
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Revue, Twitter Test Newsletter Subscription Option Directly via Publishers’ Profiles

Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service, and the two companies began testing a way to integrate their respective platforms Thursday. Revue said in a tweet that all of its creators can begin enabling people to... Continue reading at AdWeek

[ AdWeek | 2021-08-19 22:40:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform


No, Cormac McCarthy Isn’t on Twitter. Don’t Be Fooled by the Check Mark.

An account posing as the Pulitzer Prize-winning author of “The Road,” “No Country for Old Men” and “All the Pretty Horses” was mistakenly verified by Twitter. Continue reading at The New York Times

[ The New York Times | 2021-08-02 21:48:56 UTC ]
More news stories like this | News stories tagged with: #prize-winning author


Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital media #digital advertising


Beyond Goodreads: Four tools that help readers track their books

These websites and apps boost your reading speed, keep track of your personal library and recommend just the right book to fit your mood. Continue reading at The Washington Post

[ The Washington Post | 2021-07-10 12:00:00 UTC ]
More news stories like this | News stories tagged with: #personal library