On Tuesday Twitter announced that it's launching a new analytics tool that will initially be available to a select group of partners as a pilot program, but will be made available to everyone in the "next few weeks." Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
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The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
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Facebook announced Wednesday that its Facebook Watch video platform is now available globally and, in related moves on the publisher side, its Ad Breaks advertising options have been extended from U.S.-only to worldwide, and the desktop-based Creator Studio content-management hub it had been... Continue reading at AdWeek
[ AdWeek | 2018-08-29 00:00:00 UTC ]
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A group of Amazon employees in the US is being paid to promote the company on Twitter. Continue reading at The Bookseller
[ The Bookseller | 2018-08-29 00:00:00 UTC ]
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Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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'Up-to-the-minute political and scientific discourses' are at the heart of the September 5 to 15 International Literature Festival Berlin this year, which is programmed around six guiding pillars of interest. The post International Literature Festival Berlin Rolls Out Its 2018 Program for... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-21 00:00:00 UTC ]
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Jack Dorsey refuses to follow Apple, Facebook and YouTube in banning Jones, saying he will be guided by principles rather than pressureTwitter founder Jack Dorsey has defended his company’s decision to continue publishing the controversial tweets of the American conspiracy theorist Alex Jones,... Continue reading at The Guardian
[ The Guardian | 2018-08-08 00:00:00 UTC ]
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The Economist Group is nearing a deal to sell CQ Roll Call to SaaS firm FiscalNote in exchange for an 18 percent stake in the company, according to an announcement released Wednesday. Expected to be finalized later this year, the proposed deal would see the London-based publisher become the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-25 00:00:00 UTC ]
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Today’s consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
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Online children’s book community Toppsta will from now on allow users to compare the cost of titles from different shops after adding a price comparison tool to its website. Continue reading at The Bookseller
[ The Bookseller | 2018-07-05 00:00:00 UTC ]
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Turning roadblocks into building blocks—that, and sheer determination—drives India’s digital solutions industry, where obstacles to achieving speedier, smarter, more secure, and seamless workflows to meet publishing demands are many and varied. Making challenges into solutions, embracing new... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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#digital solutions
Foyles has struck a "significant" strategic partnership with a global travel retail group, which could see the roll-out of a national presence for the London-based bookseller. Continue reading at The Bookseller
[ The Bookseller | 2018-05-25 00:00:00 UTC ]
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Twitter will launch a site to help smaller publishers use its platform through how-to guides and case studies from larger publishers it works with directly. The post Twitter looks to woo smaller, Facebook-frustrated publishers with new site appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-24 00:00:00 UTC ]
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Apple paid BuzzFeed to release a show first on Apple News, and the publisher was also able to make money through an ad-revenue split. The post Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-04 00:00:00 UTC ]
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Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging... Continue reading at Advertising Age
[ Advertising Age | 2018-05-01 00:00:00 UTC ]
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Hay Festival is launching a new initiative to live stream its “Schools Days” UK-wide following last year's pilot in Wales. Continue reading at The Bookseller
[ The Bookseller | 2018-04-25 00:00:00 UTC ]
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Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at Engadget
[ Engadget | 2018-04-21 00:00:00 UTC ]
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Amazon shares took a hit after President Donald Trump attacked the online store on social media, this time accusing it of not being on a "level playing field" with “fully tax paying retailers” and of ripping off the US postal service. Continue reading at The Bookseller
[ The Bookseller | 2018-04-04 00:00:00 UTC ]
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[Partner Content] How a regional lifestyle magazine is using lead generation and data appending services to better serve its clients. The post Unlocking the Ad Analytics Ecosystem appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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The tech giant introduced measures to let people subscribe to publications through Google and give more priority to quality news sources in search results. The post While Facebook battles fires, Google rolls out pro-publisher initiatives appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-20 00:00:00 UTC ]
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UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
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