#traditional advertising

Publishing news tagged with #traditional advertising


Business management tools: A how-to guide for media companies

Today’s consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue... Continue reading at 'Digiday'

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #publishing companies #traditional advertising #drive revenue


How Bloomberg Media Plans to Win in the Crowded Events Business

Publishers are jumping into events as a way to generate a new source of revenue as traditional advertising becomes harder to come by. But inevitably, as more players pile into this space, it becomes harder to stand out. Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising


Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising #digital publishers #sponsored content #alternative route