Bruce Jenner effectively completed his gender transformation today—at least in the public sense—when the former Olympian appeared on the cover of Vanity Fair with the headline, "Call me Caitlyn." His new identity, Caitlyn Jenner, then got her own Twitter handle, @Caitlyn_Jenner, where she picked up 144,000 followers in the first 40 minutes, nearly matching the 180,000 followers President Barack Obama gained in his first 40 minutes on the site two weeks ago when he launched @POTUS. Twenty minutes later at the one-hour mark, Jenner had 283,000 followers and, as we publish this, was up to 495,000. It looks like she could get to the 1-million mark in under five hours like Obama, and Jenner is actually on pace to break his reported world record. Either way, it's a sign of the times that a celebrity can rival the leader of the free world in terms of social media attention. I'm so happy after such a long struggle to be living my true self. Welcome to the world Caitlyn. Can't wait for you to get to know her/me. — Caitlyn Jenner (@Caitlyn_Jenner) June 1, 2015 As can be seen above, the retweets and favorites also exploded, and Jenner within minutes became the top national trending topic on Twitter. The same result occurred on Facebook. Meanwhile, several Twitter users tweeted at Wheaties, telling the General Mills cereal brand to put Caitlyn Jenner on its box cover just as it did with Bruce about four decades ago. (Wheaties hasn't tweeted about the Jenner development so far.)... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-01 00:00:00 UTC ]