Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging service has been focused on video as a key area to grow its ad business, and the effort is finally showing signs of paying off. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-01 00:00:00 UTC ]
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Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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Struggling Heywood Hill bookstore in London has come up with a novel approach to sell books - it has appointed its first bookseller-at-large in Asia. The post Can an Asia Ambassador Boost a UK Bookstore’s Fortune? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-17 00:00:00 UTC ]
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Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative. This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
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App that would allow publishers to highlight and push news events to Facebook users is said to be in alpha-stage testingFacebook could be preparing to take on Twitter at its own game, with a standalone news application for mobile phones.The product, which is reportedly in “alpha” stage testing... Continue reading at The Guardian
[ The Guardian | 2015-08-12 00:00:00 UTC ]
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Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
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Booksellers say they are enjoying a “bumper summer”, with the release of Harper Lee's Go Set a Watchman encouraging people to “re-engage with books and bookshops again.” James Daunt, m.d of Waterstones, said the release of the William Heinnemann title last month had injected life into the... Continue reading at The Bookseller
[ The Bookseller | 2015-08-07 00:00:00 UTC ]
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AuthorBee allows Twitter users to aggregate, organize and archive related social media content, making it easier to locate subject categories and share a variety of labeled content with other users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
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Publishers and booksellers have enthusiastically welcomed the merger of the Man Booker International Prize and the Independent Foreign Prize for Fiction, saying it will create a prize with "a new stature", making "a good counterpoint" to the Man Booker itself. Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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E L James will be holding a live Q&A from the Twitter head office in London's Piccadilly next Monday (29th June). The bestselling author of the Fifty Shades of Grey series will hold the live #AskELJames Q&A at 6pm. The five best questions on the day will win a signed copy of the latest... Continue reading at The Bookseller
[ The Bookseller | 2015-06-24 00:00:00 UTC ]
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Google has launched News Lab, a one-stop website that shows journalists how its tools can help them research, report and promote their stories. The intent is to "collaborate with journalists and entrepreneurs to help build the future of media." Google is joining a crowded field of websites... Continue reading at Digiday
[ Digiday | 2015-06-23 00:00:00 UTC ]
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Plans to display artworks alongside the Los Angeles River and to educate the public about water conservation and the drought have received a significant boost thanks to a grant from Bloomberg Philanthropies, the charitable organization of New York billionaire Michael Bloomberg. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-23 00:00:00 UTC ]
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Big is back. Boeing (NYSE: BA) has landed its largest order for the four-engine 747 jet in a quarter century, a 20-jet order from Volga-Dnepr Group, a Russian cargo carrier. The intent to order, announced at the Paris Air Show, is for 747-8F freighters, and probably is worth about $3.8 billion... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-06-18 00:00:00 UTC ]
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‘If a man wants to write about gender and the pitfalls of masculinity, they’re met with sneers,’ says the bestselling author, who disputes criticism that he is antifeministThe author Matt Haig found himself “crucified” online after suggesting that his next non-fiction title could be a book... Continue reading at The Guardian
[ The Guardian | 2015-06-15 00:00:00 UTC ]
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Dick Costolo has stepped down as CEO of Twitter after five years on the job, relinquishing his post amid longstanding problems including sluggish growth and frequent abusive comments posted to the social network. Twitter cofounder Jack Dorsey, who is also CEO of Square, will be interim CEO when... Continue reading at PC World
[ PC World | 2015-06-12 00:00:00 UTC ]
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Bruce Jenner effectively completed his gender transformation today—at least in the public sense—when the former Olympian appeared on the cover of Vanity Fair with the headline, "Call me Caitlyn." His new identity, Caitlyn Jenner, then got her own Twitter handle, @Caitlyn_Jenner, where she... Continue reading at AdWeek
[ AdWeek | 2015-06-01 00:00:00 UTC ]
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Dubbed “eRead Local” the program will run for 100 days, during which time participating ABA members will receive $5 for every new Kobo customer they deliver. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Social network and magazine app have been in talks since the beginning of the year, according to reportsTwitter is discussing the possibility of acquiring the social media aggregation app Flipboard at a valuation of more than $1bn, according to reports.Twitter’s chief financial officer Anthony... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
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Comic book-inspired films such as The Avengers have increased interest in comics in general, Christchurch comics fans say. Continue reading at Stuff
[ Stuff | 2015-05-17 00:00:00 UTC ]
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As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek
[ AdWeek | 2015-05-12 00:00:00 UTC ]
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