Twitter gets Disney, NBC, Viacom to boost its NewFronts lineup

Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging service has been focused on video as a key area to grow its ad business, and the effort is finally showing signs of paying off. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-01 00:00:00 UTC ]
News tagged with: #nbc universal #monday night #messaging service #key area #ad business

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Mail boosts Dukan as French reclaims top spot

Written By: Philip Stone Publication Date: Tue, 26/07/2011 - 15:10 A resurgent Dawn French narrowly beat Sophie Kinsella to the summit of The Official UK Top 50 this week. The former’s A Tiny Bit Marvellous (Penguin) sold 29,725 copies at UK booksellers last week, just 356 more than Kinsella's... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pole position #uk booksellers #kathy reichs


Fathers Day fails to boost June book sales - BRC

Written By: Lisa Campbell Publication Date: Tue, 12/07/2011 - 09:37 Widespread offers and Fathers Day failed to affect book sales falling in June compared to 2010, according to the British Retail Consortium. Figures out today show total sales in the UK were up 1.5% last month in comparison to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #june compared #year-earlier level #fathers day #e-book readers


Marie Claire publisher claims new technology boosts newsletter subs 60% in a year

IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week

[ Media Week | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single year #email marketing #technology platform


2011: Where the Imprints Rank on Twitter

It's been two years since PW took the first snapshot of the publishing world on Twitter. In May 2009 we looked at the followings 16 imprints and publishers had on the social networking site. At the time, a lot of imprints weren't even on Twitter, and we thought the word "twittering" was an... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world


Bennett's Newsnight library defence becomes Twitter trend

Written By: Benedicte Page Publication Date: Wed, 25/05/2011 - 09:52 Author Alan Bennett trended on UK Twitter last night following a BBC2 Newsnight interview in which he reiterated his previously expressed view that closing libraries constitutes child abuse. Bennett told the programme that... Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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E-Book Boom Boosts Simon & Schuster [MediaMemo]

All of those Amazon Kindle sales -- and, presumably, sales of competitive ebook readers from Barnes & Noble and Apple -- have made an impact at publisher Simon & Schuster. The CBS unit says Q1 digital sales doubled over the previous year, and now represent 18 percent of the company's the... Continue reading at AllThingsD

[ AllThingsD | 2011-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #apple -- #higher margin #$7 million


Easter break boosts market

Written By: Philip Stone Publication Date: Tue, 19/04/2011 - 15:35 Physical book sales in the seven days to 16th April soared 6.4% (£1.6m) week-on-week and were up 4.3% (£1.1m) on the same week last year, according to Nielsen BookScan data. Helped by schools breaking for the Easter holidays,... Continue reading at The Bookseller

[ The Bookseller | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #previous week #book sales #fiction sales #4% year-on-year


BBC boosts bookshop sales by "almost £500,000"

Written By: Philip Stone Publication Date: Wed, 23/03/2011 - 15:49 The BBC's "Faulks on Fiction" and "My Life in Books" series have boosted book sales by almost £500,000, Nielsen BookScan data indicates. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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WBN titles receive major sales boost

Written By: Philip Stone Publication Date: Fri, 18/03/2011 - 14:16 Sales of the 25 titles given away as freebies on World Book Night continue to confound the critics, as the public snap up the selections at three times the rate in March this year as they did last year, on average. In total,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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Grace Dent to Leave Twitter for Faber/Guardian Books

Publication Date: Wed, 09/03/2011 - 14:40 Faber and Guardian Books have acquired a title by columnist and author Grace Dent about social networking phenomenon Twitter. Guardian Books publisher Lisa Darnell and Faber publishing director for non-fiction Julian Loose jointly acquired world rights... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grace dent #guardian books #karolina sutton #curtis brown


Atkinson takes top, kids books climb and the Beeb boosts sales

Written By: Philip Stone Publication Date: Tue, 01/03/2011 - 16:09 Kate Atkinson has knocked Jamie Oliver off the top of the charts, thanks largely to a spot in W H Smith's "£2.99 if you buy the Times" link-save promotion, with Started Early, Took My Dog (Black Swan) the new Official UK Top 50... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Jamie top, while Faulks boosts fiction

Written By: Philip Stone Publication Date: Tue, 22/02/2011 - 16:01 Sales of Jamie Oliver’s Jamie’s 30-minute Meals (Michael Joseph) fell 22% week-on-week, but its 39,118 sale in the seven days to 19th February is easily strong enough to ensure it spends another week (its 17th in total) at the... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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R&J titles receive a big boost

Written By: Caroline Horn and Philip Stone Richard and Judy’s children’s book club initiative, which launched a week ago, saw average sales across the 18 selected titles grow by some 226%. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big boost #caroline horn #week ago #average sales