Marie Claire publisher claims new technology boosts newsletter subs 60% in a year

IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at 'Media Week'

[ Media Week | 2011-06-30 00:00:00 UTC ]

Other news stories related to: "Marie Claire publisher claims new technology boosts newsletter subs 60% in a year"

Barnes & Noble is opening 58 stores in 2024: Here’s a full list of cities that will get new locations

The national bookseller is continuing its comeback this year, with the most openings in a single year since at least 2009. In a news environment filled with gloomy stories about the decline of brick-and-mortar retail, we’ll take the wins where we can get them. Continue reading at Fast Company

[ Fast Company | 2024-08-16 20:13:57 UTC ]
More news stories like this

The 20 Best Debuts of the Second Half of 2019

It is next to impossible to read every debut book that comes out in a single year. Even for me, a person who has dedicated the year to reading as many debuts as humanly possible and interviewing newly-published authors for my website Debutiful. Every month, my to-be-read pile grows larger and... Continue reading at Electric Literature

[ Electric Literature | 2019-09-24 11:00:28 UTC ]
More news stories like this

Forget what you think you know about content marketing: B-to-B CMO Spotlight

There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this

Kobo Acquires Shelfie Technology Platform

Kobo has acquired the technology platform and staff of Shelfie, a now defunct service that offered consumers the ability to get free or discounted ebook editions of print titles that they already owned. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
More news stories like this

6 Email Marketing Myths Debunked

HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
More news stories like this

The Persistence of Email Marketing for Book Publishers

Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins' Jim Hanas. The post The Persistence of Email Marketing for Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
More news stories like this

List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
More news stories like this

Mode Media raises $30 million for lifestyle media publishing platform

Lifestyle media company Mode Media raised $30 million in Series G funding on Thursday to invest in its technology platform. Hubert Burda Media led the round, according to TechCrunch. The company has raised $186 million in equity funding to date. CEO Samir Arora co-founded the Brisbane-based... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-05-23 00:00:00 UTC ]
More news stories like this

Ben Okri given Bad Sex Award

Booker winner Ben Okri has won the Literary Review Bad Sex in Fiction Award for The Age of Magic (Head of Zeus). Okri did not attend the ceremony held last night (3rd December) at the In & Out Club in London, but Laura Palmer, editorial director of Head of Zeus, accepted the prize on his... Continue reading at The Bookseller

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
More news stories like this

Easypress Technologies Signs HarperCollins UK to Its Cloud Platform

Easypress Technologies, a book production software developer, is launching Book Publishing in the Cloud, a new technology platform it claims can cut the costs and time required to produce print and digital titles by as much as 50%. The new service is said to allow publishers to produce even more... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-02 00:00:00 UTC ]
More news stories like this