There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand. The same notion is alive and well in content marketing where catchy “click bait” headlines vie for your attention but rarely lead to memorable or meaningful engagement. Unless you’re Randy Frisch, CMO of the content marketing platform Uberflip. Frustrated by what he was seeing, Frisch penned a blog post on an airplane with the title ‘F#ck Content Marketing' that even his own staff wouldn’t let him publish it right away. But after four months of cajoling and an insistence that they actually read the post, Frisch got his way. It created quite a stir and lead him to write a book by the same title that came out earlier this year. Redirecting marketers to focus on content experience rather than one-off pieces, Frisch showed brands how they too could get attention and deliver substantive, lead-generating content. You’ve been rather explicit when it comes to current approaches to content marketing—why the expletives? I wrote a blog post on a plane ride to Dreamforce. It was one of those Jerry Maguire manifesto-type of moments where I was really frustrated. It was titled “F#ck Content Marketing,” and it redirected marketers to focus on content experience. My team wouldn't let me publish... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget
[ Engadget | 2023-01-25 17:00:37 UTC ]
More news stories like this
When Michael Jacobs took over as CEO of Harry Abrams in 2004, an important part of his mandate was to diversify what was then the leading illustrated book publisher in the country. Jacobs, who handed the CEO reins over to Mary McAveney at the end of November, succeeded in building the company,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
More news stories like this
Sidelines are an important part of most bookstores’ inventory, particularly for the holidays. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
More news stories like this
Family plays an important part in much fiction, of course, but sometimes the short story form has offered us an insight into family life that the longer novel does not. Because it can only provide us with a few snapshots, or a handful of moments, perhaps even just one episode […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-05-27 14:00:35 UTC ]
More news stories like this
Book Reviews Statue of renowned Kurdish historian, author, and poet Mastoureh Ardalan (1805–1848) in Erbil / Photo by Levi Meir Clancy / Unsplash Even though they appear to have a lot to say about the historical, political, cultural, and literary... Continue reading at World Literature Today
[ World Literature Today | 2022-02-23 21:05:41 UTC ]
More news stories like this
At the Guardian, Jami Attenberg, author of the recent memoir I Came All This Way to Meet You, reflects on how a key moment of rejection allowed her to carve out her own path as a writer. “I’m old enough to realise that there is one more important part to carving out your creative life: … The... Continue reading at The Millions
[ The Millions | 2022-01-10 21:30:10 UTC ]
More news stories like this
There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this
Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins' Jim Hanas. The post The Persistence of Email Marketing for Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
More news stories like this
HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
More news stories like this
Children's books play a leading role in the fragmented and state-controlled publishing industry in China, and titles in translation are an important part of the mix. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
More news stories like this
Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
More news stories like this
World Book Day is celebrated on March 5 in Britain and Ireland and an important part of the day is children dressing up as a literary character for school. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-06 00:00:00 UTC ]
More news stories like this
If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age
[ Advertising Age | 2014-09-30 00:00:00 UTC ]
More news stories like this
The Xbox One's retail units will also run in-progress game code and function as debug units for budding devs, but Xbox VP Marc Whitten says not all of that functionality will be available when the console launches this November. More details will be available during Gamescom 2013 this August,... Continue reading at Engadget
[ Engadget | 2013-07-25 00:00:00 UTC ]
More news stories like this
As online publishing grows increasingly social, publishers are eagerly trying to foster community on their sites. But when everyone gets a voice, things can easily go too far. Thus, among several top Web publishers, the role of comment moderator is becoming that much more demanding. Justin... Continue reading at AdWeek
[ AdWeek | 2012-06-18 00:00:00 UTC ]
More news stories like this
IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week
[ Media Week | 2011-06-30 00:00:00 UTC ]
More news stories like this