Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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The appointed three-year position, which includes an annual C$10,000 honorarium, means that Michaels will be the city’s advocate for poetry and language. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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The Markets Global Publishing Summit at the Frankfurt Book Fair is a platform where publishers can do business with international experts from seven markets. The post 7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
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Michael Joseph has commissioned a book of micro-actions, based on an app, designed to help people live happier, healthier lives, with contributions from experts including Jamie Oliver. Continue reading at The Bookseller
[ The Bookseller | 2015-10-10 00:00:00 UTC ]
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Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading at The Guardian
[ The Guardian | 2015-10-07 00:00:00 UTC ]
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Swedish crime writer Henning Mankell has died following a battle with neck and lung cancer. His UK publishers, Penguin Random House imprints Vintage and Harvill Secker, said it was a "privilege to have worked with a man of such talent and passion" and that the world was "a sadder place for... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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As this year’s Frankfurt Book Fair draws nearer, agents reveal their key titles. Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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Oculus VR, the virtual reality technology company owned by Facebook Inc., is set to make several announcements Thursday in the final stretch before its first products start shipping early next year. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-24 00:00:00 UTC ]
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Fr. Michael Collins, author of 'Pope Francis: A Photographic Portrait of the People's Pope' (DK, 9781465439833), will appear on WNYW-TV FOX 5's 'Good Day, New York' on Friday, September 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-24 00:00:00 UTC ]
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Michael Bloomberg, the publishing mogul and former New York City mayor, will pump $4.5 million into L.A.'s nonprofit arts scene over the coming two years, as part of a national initiative by his Bloomberg Philanthropies to help small and mid-size arts organizations. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-19 00:00:00 UTC ]
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Michael Joseph has acquired two novels by heat magazine’s book reviews editor Isabelle Broom. Editor Kimberley Atkins bought UK and Commonwealth rights, including audio, from Hannah Ferguson at Hardman & Swainson. The first novel, My Map of You, will be published in 2016. The book is set... Continue reading at The Bookseller
[ The Bookseller | 2015-09-18 00:00:00 UTC ]
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Children's books boosting the global publishing industry. Here's what you need to know to capitalize on this opportunity. The post 3 Key Takeaways from the Nielsen Children’s Book Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-18 00:00:00 UTC ]
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The chef behind Zahav is celebrating the release of his debut cookbook, 'Zahav: A World of Israeli Cooking.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
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After Michael Derrick Hudson adopted an Asian pseudonym, he landed a poem in the 'Best American Poetry' anthology, prompting anger, recrimination and debate. The post Yi-Fen Chou: The White Author Who Went Asian to Get Published appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-09 00:00:00 UTC ]
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Writers David Nicholls, Rosamund Lupton, Marian Keyes and Francesca Simon and publisher Andersen Press are among the latest to join a fundraising effort to help Syrian refugees. Started by author Patrick Ness yesterday, who pledged to match £10,000 in donations to Save the Children via an... Continue reading at The Bookseller
[ The Bookseller | 2015-09-05 00:00:00 UTC ]
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Hot Key Books has acquired a new book trilogy, The Folk of the Air, from bestselling teen and children’s author, Holly Black. Black is known for the Modern Faerie Tale series, as well as for co-authoring The Spiderwick Chronicles and Magisterium. Black said that the trilogy will “delve deeper... Continue reading at The Bookseller
[ The Bookseller | 2015-09-04 00:00:00 UTC ]
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With the crash of Brazil's real against the dollar, US rights deals at this year's Rio International Book Fair may not be as lavish, but they are still key. The post Rights Deals Are Key to Rio International Book Fair for Americans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-01 00:00:00 UTC ]
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Black & White Publishing has signed a psychological thriller, Abigale Hall, by the winner of Faber and Faber Creative Writing MA Prize, Lauren A. Forry. Managing director of Black & White Publishing, Campbell Brown, acquired World English rights for the publication from Sandra Sawicka... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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Kik, a chat app that claims 40% of U.S. teenagers as users, announced a $50-million investment Tuesday from Chinese tech company Tencent that values the start-up at $1 billion. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-19 00:00:00 UTC ]
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