Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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At a pivotal time in Wiley’s 209-year history, the boss of the STM giant, Mark Allin, talks to Tom Tivnan about digital growth, open access and dealing with Brexit. Continue reading at The Bookseller
[ The Bookseller | 2016-10-20 00:00:00 UTC ]
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As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek
[ AdWeek | 2016-10-19 00:00:00 UTC ]
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At the Oct. 18 EDItEUR Supply Chain Seminar at the Frankfurt Book Fair will see a presentation on 'The Link Between Metadata and Sales' for the USA. The post At Frankfurt: Supply Chain Meeting to Feature Nielsen Book’s New Metadata White Papers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-12 00:00:00 UTC ]
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Faber is to publish The Fountain in the Forest, an "astonishing experiment in literary form" by Tony White. Continue reading at The Bookseller
[ The Bookseller | 2016-10-08 00:00:00 UTC ]
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At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small, and by doing so, companies are more likely to be aware of a... Continue reading at AdWeek
[ AdWeek | 2016-10-04 00:00:00 UTC ]
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At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small, and by doing so, companies are more likely to be aware of a... Continue reading at AdWeek
[ AdWeek | 2016-10-04 00:00:00 UTC ]
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Verizon is trying to become a media company, but history isn't littered with examples of telecoms succeeding at content. It's hard to combine two radically different DNAs, build a publishing arm from scratch and change consumer habits. When you have different businesses, it can be difficult to... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
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French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
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This week we interviewed Benedetta Costantini, Uk sales executive at Michael o’Mara Books. Continue reading at The Bookseller
[ The Bookseller | 2016-09-24 00:00:00 UTC ]
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Templar Publishing is set to release a collection of sketches by Michael Foreman about his travels between the 1970s and 1990s. Continue reading at The Bookseller
[ The Bookseller | 2016-09-21 00:00:00 UTC ]
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iHome's iPL23 is compatible with iPhones 5, 6 and 7 (including Plus models), features premium speakers, a Lightning charging dock, FM radio, and alarm clock in one compact device. This handy radio clock charges Lightning-capable iPhone and iPod devices, while letting you wake or sleep to your... Continue reading at PC World
[ PC World | 2016-09-21 00:00:00 UTC ]
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Michael Joseph has signed up a new crime series from Icelandic author Ragnar Jónasson, whose Dark Iceland series was published by Orenda. Continue reading at The Bookseller
[ The Bookseller | 2016-09-20 00:00:00 UTC ]
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Michael O'Mara has won a "hotly contested" auction to publish the official autobiography of Olympians Laura Trott and Jason Kenny, who between them have won 10 gold medals, five of which were won in the Rio velodrome last month. Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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Former justice secretary Michael Gove is set to return to the Times newspaper as a book reviewer and columnist. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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Former justice secretary and Leave campaigner left newspaper to become Surrey Heath MP in 2005Michael Gove, the former justice secretary and Leave campaigner, is set to return to the Times as a columnist and book reviewer.Gove, who was sacked by prime minister Theresa May after making an... Continue reading at The Guardian
[ The Guardian | 2016-09-05 00:00:00 UTC ]
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English language bookshops in Paris are battling to offset declining sales after a marked drop in tourism to the city following the spate of terrorist attacks. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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Essential Politics: Oil lobbyist ghost writes letter for lawmakers, Michael Bloomberg hosts Kamala Harris Senate fundraiser Aug. 17, 2016, 12:03 p.m. Welcome to Essential Politics, our daily feed on California government and politics news. Here's what we're watching: Michael Bloomberg, the former... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-18 00:00:00 UTC ]
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Michael Joseph has acquired a second "secret diary" from Hendrik Groen, the eponymous author of Dutch bestseller The Secret Diary of Hendrik Groen 83 ¼ Years Old, which it is also due to be published on 25th August this year. Continue reading at The Bookseller
[ The Bookseller | 2016-08-11 00:00:00 UTC ]
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'Maybe four years ago, I read that your and my grandchildren will not see elephants in the wild,' Pearson told Monitor contributor Erik Spanberg. 'I kind of got passionate about it and I decided to make it the topic of [my] book.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-03 00:00:00 UTC ]
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