Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
News tagged with:
#hard line
#independently verified
#press time
#ab inbev
#bon viv
#large chunk
#great idea
#nielsen
What last year’s private-equity and venture-backed publishing acquistions mean for the industry's future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
More news stories like this |
Michael Joseph is to publish Get in the Sea: An Apoplectic Guide to Modern Life by Andy Dawson, the creator of the popular 'Get in the Sea' Twitter account and Facebook page. Continue reading at The Bookseller
[ The Bookseller | 2016-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael joseph
#modern life
#twitter account
Michael Hamilburg Literary agent ran father's agency Michael Hamilburg, a Beverly Hills agent who helped shepherd writing by Vincent Bugliosi, Jim Morrison, Paul Schrader, Jackie Robinson and others into film and print, died Jan. 1 of complications from Parkinson's disease, said Gregory Jackson,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jackie robinson
Penguin imprint Michael Joseph’s Ladybird parodies had another strong week in the final days before Christmas, while the Penguin Random House group dominated the top of the charts. Continue reading at The Bookseller
[ The Bookseller | 2015-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael joseph
#prh strong
#ladybird parodies
#strong week
#final days
Michael Bond’s literary estate is asking fans to send videos and photos of themselves wishing him a happy birthday to celebrate his 90th next month. Continue reading at The Bookseller
[ The Bookseller | 2015-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael bond
#literary estate
#happy birthday
Publishing Perspectives' Erin L. Cox looks back at 2015 in publishing and highlights three significant moments that sparked conversation in the literary world. The post 3 Key Publishing Moments of 2015, the Year of Provocative Thinking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary world
Winner of the Great British Bake Off 2015, Nadiya Hussain, will be publishing her "dream" debut cookbook with Michael Joseph. Continue reading at The Bookseller
[ The Bookseller | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael joseph
#nadiya hussain
The first-ever release of the Harry Potter series as audio downloads through Audible has seen J K Rowling dominate the e-tailer’s charts for the month of November, with all seven books featuring the boy wizard charting in the top 12. Continue reading at The Bookseller
[ The Bookseller | 2015-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audio downloads
#books featuring
The absence of any black, Asian or minority ethnic writers on next year’s World Book Night list provoked an outcry and a Twitterstorm. We asked writers and leading figures within the industry what can be done to encourage greater diversity in British publishingLatest work: Meatspace (Friday... Continue reading at The Guardian
[ The Guardian | 2015-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#black girl
#leading figures
#problem lies
Judging by its Facebook and Instagram accounts, Michael Kors is a women's brand. Now, the premium designer is focusing on reaching out and building upon its menswear line -- but it first needs to find its audience. Michael Kors teamed up with food website Tasting Table to reach its male readers,... Continue reading at Digiday
[ Digiday | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#instagram accounts
#michael kors
#male readers
#fashion blogs
Yes, book publishers have a problem with writers of colour – it’s just not the one Man Booker prizewinner Marlon James describesThere are so few ethnic minority voices in publishing and the media that when one criticises another it has come to be regarded as a form of strike-breaking. Knowing... Continue reading at The Guardian
[ The Guardian | 2015-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#colour pander
#book publishers
#black author
#major publishers
#white women
#evidence suggests
#white woman
#marlon james
Writers in Zimbabwe have created a traveling book fair and are marshaling social media to build direct bonds with impoverished readers. The post Zimbabwe Writers Battle Disinterest With Literary Festival appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary festival
The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it... Continue reading at AdWeek
[ AdWeek | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook announced
#apple released
#iphone 6s
#apple news
#news products
Hot Key Books has signed three new authors for 2016, including Puffin Ireland editor Clare Hennessy and New York Times columnist Lisa Selin Davis. Continue reading at The Bookseller
[ The Bookseller | 2015-11-26 00:00:00 UTC ]
More news stories like this |
Entertainment site to focus on social media as it challenges bigger rivalsDigital Spy has appointed Julian Linley, a former editor of Heat magazine, to the newly created role of editor-in-chief as the entertainment site challenges rivals such as BuzzFeed and Mashable.Linley, who launched... Continue reading at The Guardian
[ The Guardian | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#heat magazine
Alec Ross sees a future in which digital books can be delivered as unpiratable text messages and the big data revolution is democratized to smaller players. The post Data Encryption, Cryptography are Keys to the Future of the Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book appeared
#digital books
#smaller players
Bookseller Michael Evans sees great possibilities ahead for historic Lexington Market and Baltimore's west side, where his family has built a business over three decades.While other independent bookstores have shut down and even big chains have struggled to stay relevant in an age of ebooks,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookstores
#stay relevant
Michael Rosen answers questions about the new Laugh Out Loud Book Prize (the Lollies). Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael rosen
Black & White Publishing has acquired two psychological thrillers set in a "claustrophobic, close-knit community full of secrets and lies" by crime author SJI Holliday. Continue reading at The Bookseller
[ The Bookseller | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#psychological thrillers
Our annual salary survey drew responses from a younger group than in years past, though the industry still is very white, with 89% of respondents reporting as caucasian. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#predominantly white
#years past