Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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Ahead of the London Book Fair 2016, agents share the key titles they are taking to the fair. Continue reading at The Bookseller
[ The Bookseller | 2016-04-01 00:00:00 UTC ]
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A federal court has once again found that Georgia State University’s use of digitized copies for classroom use is protected by fair use. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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With the Bologna Children’s Book Fair established as the hub for rights activity in the kids’ market, Charlotte Eyre takes a look at what some UK literary agencies will be offering over the course of the fair. Continue reading at The Bookseller
[ The Bookseller | 2016-04-01 00:00:00 UTC ]
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Süddeutsche Zeitung’s lawsuit is thrown out by court in latest blow to online newspapers hoping to halt spread of adblockingThe company behind the most popular adblocking software has fended off a fifth legal challenge in Germany.A Munich court has ruled against one of Germany’s biggest... Continue reading at The Guardian
[ The Guardian | 2016-03-30 00:00:00 UTC ]
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Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience. The post For Associations Balancing Print vs. Digital, Understanding Your Membership is Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-23 00:00:00 UTC ]
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Film director Michael Mann is to launch his own book imprint, Michael Mann Books, it has been reported. Continue reading at The Bookseller
[ The Bookseller | 2016-03-18 00:00:00 UTC ]
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The first project in the pipeline for the just-announced Michael Mann Books is a new novel by Don Winslow. 'The Cartel' author will co-create a book, with Mann, about the American mobsters Tony Accardo and Sam Giancana. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Key figures in the American publishing community are unified in their call for a lift of the US embargo of Cuba as it pertains to books. The post Cuba’s Book Embargo Tackled by Trade With White House Petitions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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Harvard professor Michael Puett and journalist Christine Gross-Loh talk to Caroline Sanderson about their potentially life changing book of ancient wisdom drawn from the thought of five Chinese philosophers, The Path. Continue reading at The Bookseller
[ The Bookseller | 2016-03-15 00:00:00 UTC ]
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A deep dive into hiring practices across the industry shows that publishers care about diversity, but many haven’t taken effective steps to bring about lasting change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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Ebook sales are driven by people over 50, according to Kobo CEO Michael Tamblyn. Here he talks about designing better ebooks and e-readers to encourage sales. The post Kobo’s Michael Tamblyn on the Age of E-Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-11 00:00:00 UTC ]
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WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age
[ Advertising Age | 2016-03-07 00:00:00 UTC ]
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A canny fiction strategy is paying dividends for Scottish indie Black & White. Continue reading at The Bookseller
[ The Bookseller | 2016-02-25 00:00:00 UTC ]
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Hearst owned publication, which cut cover price and relaunched, has increased circulation to more than 400,000Cosmopolitan magazine has increased its circulation to more than 400,000 to overtake rival Glamour after slashing its cover price to £1 and upping the number of copies it gives away to... Continue reading at The Guardian
[ The Guardian | 2016-02-11 00:00:00 UTC ]
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Black & White Publishing has acquired a new novel by Irish writer and actress Caroline Grace-Cassidy. Continue reading at The Bookseller
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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#1000BlackGirlBooks is a project headed by an 11-year-old in Philadelphia who wants to promote diversity in children's books. The post ‘Sick of Reading about White Boys and Dogs,’ 11-Year-Old Launches #1000BlackGirlBooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
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Survey of workforce at 34 book publishers and eight review journals in US reveals 79% of staff are white and 78% female – with UK numbers still unmonitoredMan Booker winner Marlon James: ‘Writers of colour pander to the white woman’A survey of American publishing has found that it is blindingly... Continue reading at The Guardian
[ The Guardian | 2016-01-27 00:00:00 UTC ]
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Former Weidenfeld & Nicolson employee Michel Dover remembers Lord Weidenfeld. Continue reading at The Bookseller
[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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Five titles have been shortlisted for Canada Reads 2016, a program that highlights Canadian authors and gives the winner a significant sales boost. The post Canada’s 2016 “Battle of the Books” Shortlist Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-21 00:00:00 UTC ]
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We need literature that wrestles with the evils of slavery while confronting its complexity – especially when it’s written for childrenA book called George Washington’s Birthday Cake has caused controversy for depicting a smiling black cook, in this case chef Hercules and his daughter, preparing... Continue reading at The Guardian
[ The Guardian | 2016-01-20 00:00:00 UTC ]
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