Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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Major League Baseball’s rulebook splayed out on his desk in Kauffman Stadium’s visiting clubhouse, Mike Scioscia spoke vehemently late Wednesday night. He believed an umpiring misinterpretation robbed his Angels of a victory that could have been theirs. Ahead by two runs on Kansas City in the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-28 00:00:00 UTC ]
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As the fifth Bourne film is released, a trio of author Robert Ludlum's publishing colleagues think back on his writing and the book business. The post How Bourne Was Born: Three Key Operatives in the Franchise appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-27 00:00:00 UTC ]
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King Kong is back! This time in a comic book miniseries that will explore the origins of the giant ape, Skull Island and the indigenous civilizations that came to inhabit said monster-infested fantasy land. Hero Complex has the exclusive first look at the pages that kick off "Kong of Skull... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-12 00:00:00 UTC ]
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The White Horse Bookshop is sponsoring the Richard Jefferies Society Writers’ Prize while the book trade is experiencing a “golden age of nature writing”. Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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Download our free white paper on international publishing regions featured at Frankfurt Book Fair on October 18 in The Markets: Global Publishing Summit. The post ‘Promise, Energy, Surprises’: A White Paper on ‘The Markets’ 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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Biteback Publishing has confirmed an upcoming biography of Michael Gove has been cancelled. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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The latest book sales data from the German book market shows that readers are gravitating toward nonfiction instead of fiction and buying more books online than before. The post Key Statistics on the 2015 German Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-29 00:00:00 UTC ]
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The author and political commentator praised libraries as "citadels of enlightenment" in a culture that is "peppered by a dyspeptic resistance to high intelligence in the service of deep truth.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-25 00:00:00 UTC ]
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Illustrator, printer, and publisher Michael McCurdy died on May 28 in Springfield, Mass. He was 74. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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The Sunday Times has moved Oli White's Generation Next (Hodder & Stoughton) to its Children's and Young Adult bestseller chart for this forthcoming Sunday's issue (19th June), after it topped the adult fiction list in last Sunday's edition (12th). Continue reading at The Bookseller
[ The Bookseller | 2016-06-18 00:00:00 UTC ]
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Sunday Times literary editor Andrew Holgate has said it is "worth thinking about" introducing a Young Adult bestseller chart into the paper, after taking the decision to make vlogger Oli White's Generation Next (Hodder & Stoughton) number one on the upcoming Sunday Times adult fiction... Continue reading at The Bookseller
[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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Paula Hawkins has withstood a robust first week challenge from David Walliams, as The Girl on the Train (Black Swan) rolled into the Official UK Top 50 number one spot for a third consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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Nordic young adult series, The Snow White Trilogy by Salla Simukka (Hot Keys Books) is to be adapted for the silver screen by Zero Gravity Management in association with Elina Ahlback Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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Michael Schumacher doesn’t know why he is so fascinated with the Great Lakes, but it’s been a lifelong passion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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The publishing industry scored a victory when the Postal Service's exigency surcharge was rolled back, but the struggle is far from over. The post The MPA, the Postal Service, and the Battle for Affordable Shipping appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-21 00:00:00 UTC ]
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The US Supreme Court will not hear an appeal from a group of authors who claim Google breached copyright laws by scanning books. Continue reading at BBC World
[ BBC World | 2016-04-18 00:00:00 UTC ]
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Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times
[ The New York Times | 2016-04-18 00:00:00 UTC ]
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Reviews editor Seth Satterlee recommends "The Path" by Michael Puett and Christine Gross-Loh, a crash course in classic Chinese thinking about the good life that might in change the way you think in unpredictable ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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Hodder & Stoughton has snapped up a "tender and moving" book of letters by writer Iain Maitland - bought within four hours of the manuscript's submission. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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Acquisitions director of Blink Publishing, Clare Tillyer, is moving to Michael O'Mara Books to expand its adult non-fiction programme. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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