Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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PW lists five books that examine racial reconciliation in the U.S. amidst the one-year anniversary of Michael Brown's death. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Chad Post of Open Letter Books explains how leveraging social networks for media amplification is now a key to small press marketing success. The post Book Media Amplification is Key to Small Press Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-29 00:00:00 UTC ]
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Describe your role I’m the publicity and marketing assistant at Michael O’Mara Books. I support the department by carrying out general administrative tasks as well as posting on our social media channels, setting up competitions with third parties and running my own campaigns. What do you... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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Random House Germany had argued against paying to publish Nazi propaganda minister’s diaries in new biography on moral groundsDescendents of Joseph Goebbels, Adolph Hitler’s propaganda minister, are to be paid royalties for extracts from his diaries published in a new biography, following a... Continue reading at The Guardian
[ The Guardian | 2015-07-09 00:00:00 UTC ]
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The president will get to appoint a new librarian of Congress, the first in the digital information age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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In this exclusive preview of the short story collection 'Dressing,' we present a complete short story by acclaimed cartoonist Michael DeForge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
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Plans to display artworks alongside the Los Angeles River and to educate the public about water conservation and the drought have received a significant boost thanks to a grant from Bloomberg Philanthropies, the charitable organization of New York billionaire Michael Bloomberg. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-23 00:00:00 UTC ]
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Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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The reputation of an author writing a continuation novel in a well-established brand series is just as important as the brand itself, publicists have told The Bookseller. Novelist Sophie Hannah added that authors who are fans of the series they are writing in can channel the original author... Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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Weidenfeld & Nicolson is to reissue T H White’s The Goshawk, with a forward by award-winning author Helen Macdonald. First published in 1951, White’s memoir is an account of how he came to train a wild goshawk. Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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A bookseller explains how Kamila Shamsie’s call for gender equality in the industry, and the fiery debate it provoked, could lead to greater diversity all aroundKamila Shamsie calling for a year of publishing only women has certainly unleashed a storm. Some disagree that gender bias exists,... Continue reading at The Guardian
[ The Guardian | 2015-06-15 00:00:00 UTC ]
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At the end of 2014, after a groundswell of media attention and public protests, New York Public Library officials abandoned a controversial renovation dubbed the Central Library Plan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Attorneys for the Salinger Literary Trust argue that a copyright suit filed by indie publisher, The Devault-Graves Agency is without merit and should be tossed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
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Kensal Rise Library is set to open for the first time in five years this weekend, with a community open day. The library was closed by Brent Council in 2011 and denied permission for a community library in the space, becoming a flashpoint for library campaigners, with authors such as Alan... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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Marian Keyes has notched her tenth UK Official Top 50 number one, returning to the pole position for the first time in over two years. Keyes’ The Woman Who Stole My Life (Penguin) sold 24,139 copies through Nielsen BookScan’s Total Consumer Market, an impressive 27% rise on its first week... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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As long as technology companies such as Facebook and Twitter exist, publishers will have to navigate relationships with them. This theme pervaded a panel Monday at the 67th World News Media Congress in which industry thought leaders discussed ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-02 00:00:00 UTC ]
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Michael Joseph will release an autobiography by footballer Steven Gerrard this autumn. The book, called Steven Gerrard: My Story, promises to be an “intimate and revelatory account” of Gerrard’s career. Gerrard joined Liverpool at the age of eight and went on to play more than 700 games for... Continue reading at The Bookseller
[ The Bookseller | 2015-05-29 00:00:00 UTC ]
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Former W H Smith books director Michael Neil will cover the maternity leave of Dubray Books' managing director Maria Dickenson. Neil, who left W H Smith last month, will be the Irish independent bookshop chain¹s acting managing director from the beginning of August. Continue reading at The Bookseller
[ The Bookseller | 2015-05-28 00:00:00 UTC ]
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Churchill’s Secret is based on Jonathan Smith’s book set in 1953, when the former prime minister had a strokeSir Michael Gambon is to play Winston Churchill in a new ITV drama about his final years in office opposite Lindsay Duncan as his wife, Clementine.Churchill’s Secret is based on Jonathan... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
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Kara Richardson Whitely, author of 'Gorge: My Journey Up Kilimanjaro at 300 Pounds' (Seal Press, 9781580055598), will appear on 'Good Morning America' on Wednesday, May 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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