Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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Compares Hachette dispute to past paperback fears, but partially quoting George Orwell is a risky moveAmazon has hit back following an open letter from more than 900 authors criticising its licensing dispute with publisher Hachette, which was published as an ad in the New York Times.However, the... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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The European Commission is to take "a few more weeks" to finalise its White Paper on... Continue reading at The Bookseller
[ The Bookseller | 2014-07-28 00:00:00 UTC ]
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The innovative artist hopes to contribute to the 'thrilling independent American literary landscape' with his label's expansion White: 'I'm like Larry David, Alan Partridge and Chris Rock'Jack White's Third Man Records is expanding: the label will officially launch its new publishing wing next... Continue reading at The Guardian
[ The Guardian | 2014-07-23 00:00:00 UTC ]
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The stand-off between the internet retail giant and the publishing corporation has drawn both sides into open contention over commercial termsThe extraordinary stand-off between Amazon and Hachette saw battle lines further entrenched on Tuesday as both parties took to the public arena to insult... Continue reading at The Guardian
[ The Guardian | 2014-07-09 00:00:00 UTC ]
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As things stand, Hachette is making ebook discounts impossible, and almost everybody else stands to lose, writes Hugh HoweyNews: New Amazon terms amount to 'assisted suicide' for book industry, experts claimHow much should an ebook cost? And how should that money be split? These two questions... Continue reading at The Guardian
[ The Guardian | 2014-07-08 00:00:00 UTC ]
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Michael Joseph has appointed Jessica Leeke to the role of editorial director. Leeke, currently... Continue reading at The Bookseller
[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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Pricing has always been a sensitive topic for publishers and libraries, dating back to the advent of “big deal” style e-journal packages and the so-called serials crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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On April 24, during an all-hands meeting at Gawker Media's SoHo headquarters, founder and publisher Nick Denton was extolling the virtues of Kinja, his proprietary publishing platform that allows readers to participate in the company's editor ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-23 00:00:00 UTC ]
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Gambon starred as wizard Dumbledore in the movie series based on 'Vacancy' author J.K. Rowling's 'Harry Potter' novels. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-19 00:00:00 UTC ]
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The outcome of the current Amazon/Hachette pricing war has implications for the entire publishing industry, Wharton experts and others say. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2014-06-18 00:00:00 UTC ]
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The decision affirms that a person, organization or business should not have to risk prosecution to challenge the Constitutionality of a law with First Amendment implications. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Shops launch 'I didn't buy it on Amazon' sticker campaign, rallying customers and authors including JK RowlingIndependent booksellers in America are weighing into the dispute between Amazon and Hachette with a series of banners telling potential customers "Thanks, Amazon, the indies will take it... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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YouTube publisher ERB is back with another showdown, and this time it's between one of DC Comics' leading superheroes and one of manga's famed protagonists. Goku vs. Superman has got to be one of the nerdiest rap-offs ever created for the Epic Rap Battles of History series—and that's saying a... Continue reading at AdWeek
[ AdWeek | 2014-05-30 00:00:00 UTC ]
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Author and artist Michael Cho will be promoting his first full-length graphic novel, Shoplifter (Pantheon, Sept.), at BEA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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After years of trying to write a memoir, Michael Coffey, the outgoing co-editorial director of Publishers Weekly, realized that fiction was the best way to extend ruminations about what it meant for him to be adopted. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Michael Waldman, author of "The Second Amendment: A Biography" (Simon & Schuster, 9781476747446), will appear on the "Diane Rehm Show" on Thursday, May 29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Blurb, a POD and digital self-publishing platform, has hired key personnel at Graphicly, a digital publishing platform, including Graphicly co-founder Micah Baldwin. The deal will shut down Graphicly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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Hachette author Jeffery Deaver among those speaking out against Amazon's decision to stop selling certain Hachette titlesStray punches in a corporate slugfest knocked spectacles from authors noses and left readers with black eyes this week, after Amazon, the online retailer, stopped selling... Continue reading at The Guardian
[ The Guardian | 2014-05-23 00:00:00 UTC ]
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Michael Joseph has acquired two more novels by Australian author Liane Moriarty. Publishing... Continue reading at The Bookseller
[ The Bookseller | 2014-05-23 00:00:00 UTC ]
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Poet and academic Sir Michael Edwards was today (22nd May) formally admitted to the Acadé... Continue reading at The Bookseller
[ The Bookseller | 2014-05-22 00:00:00 UTC ]
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